Top five most-read stories of 2020: Hilton Worldwide

by | 16 Dec 2020 | Chains, General News

Our most-read Hilton Worldwide stories of 2020 roundup features a data-driven look at its development slate, a summary of its response to Covid19 and a spectacular new scheme for its Waldorf Astoria brand.

One of the world’s largest hotel companies, Hilton Worldwide has more than 6,300 properties across its 18-strong portfolio of brands, which includes the likes of Waldorf Astoria, Conrad and LXR in the luxury segment and Hilton, Tapestry Collection and Curio Collection in the full-service category.

Here on TOPHOTELNEWS, we frequently publish articles putting the Virginia-headquartered hospitality giant under the microscope, giving our readers the inside track on newly unveiled plans and openings as well as data-driven articles examining its long-term development ambitions. This year, we’ve also reviewed the group’s efforts to confront the immense challenges brought about by the pandemic, and we will of course continue to cover the biggest stories at the business throughout 2021 and beyond.

Top five most-read Hilton stories of 2020

Below are the five Hilton articles that generated the most page-views on our website this year:

1) Group overview: Hilton to grow by nearly 800 hotels
Our most-read Hilton story in 2020 was this comprehensive overview of the company’s enormous development slate, based on stats compiled by our dedicated research team.

2) Covid19 impact roundup: How Hilton is setting a positive example
In the early days of the pandemic, we ran our ‘Covid19 impact roundup’ series exploring how the world’s top hotel groups had been affected and what they were doing to help the rest of society, and this instalment concentrating on Hilton proved extremely popular.

3) Covid19 hotel development analysis: Hilton Worldwide
With construction grinding to a halt on countless building sites as coronavirus tightened its grip in May, we decided to share what we knew about the pandemic’s impact on development at the biggest hotel companies, and this Hilton-focused special was particularly well-received.

4) Q4 2020 Covid development update: Hilton Worldwide
In October, after the initial panic caused by the pandemic was over, we produced our ‘Q4 2020 Covid development update’ series taking a measured look at how the pipelines of the hotel world’s leading lights fluctuated throughout the year, and our Hilton article using exclusive stats from the TOPHOTELPROJECTS construction database certainly got readers talking.

5) Project of the Week: Waldorf Astoria Hotel Kuwait
A timely reminder that there are still plenty of eye-catching hotel projects to look forward to despite coronavirus, this story from May looking at a spectacular 200-key scheme in the Middle East by luxury brand Waldorf Astoria generated plenty of hits – and triggered a wave of excitement on social media too.

Click here to read our 2020 most-read stories series in full: Development continues despite pandemic | Marriott International | Hilton Worldwide | Accor | IHG | Hyatt Hotels Corporation | Radisson Hotel Group

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