Top five most-read stories of 2020: IHG

by | 18 Dec 2020 | Chains, News

Our most-read IHG stories of 2020 roundup includes a report on how the company has weathered the Covid storm, a look at its ambitious expansion plans and a preview of a stunning ski-in-ski-out resort in the Alps.

British hospitality group IHG, which has a portfolio of almost 6,000 properties and is behind iconic brands like InterContinental, Six Senses, Hotel Indigo and Crowne Plaza, is undoubtedly one of the biggest names in the hotel world.

We’re constantly writing articles about the company here at TOPHOTELNEWS, whether that be reporting on the progression of key schemes in its pipeline or data-led features exploring how its development slate is changing over time. Of course, this year we’ve also been tracking what the group is doing to respond to the extraordinary challenge of Covid19 – and we’ll continue to produce insightful IHG news you can use throughout 2021.

Top five most-read IHG stories of 2020

Here, we’re delighted to present the five IHG articles that generated the largest number of hits on our site in 2020:

1) Covid19 hotel development analysis: InterContinental Hotels Group
Our most-read IHG story of the year was this article from June when we took a comprehensive look at how the company’s finances and development plans were holding up amid the pandemic.

2) Group overview: IHG to grow by 95,000 rooms worldwide
We only published our in-depth analysis of IHG’s development slate for the coming years a few days ago, but this exclusive article drawing on stats from the TOPHOTELPROJECTS construction database has already racked up a huge amount of clicks.

3) Project of the Week: Stunning Six Senses Kitzbuehel Alps
Everyone loves hearing about outstanding design, so perhaps it should come as no surprise that our profile of a spectacular ski-in-ski-out resort under IHG’s luxury Six Senses flag in Austria really caught readers’ imaginations, landing it a prominent spot in our top five.

4) Brand overview: InterContinental to expand footprint by 60 hotels
IHG calls it the world’s largest luxury hotel brand, and our research indicates that the InterContinental flag will continue to grow rapidly over the next few years, which clearly excited our audience given the high volume of traffic this story received.

5) Q4 2020 Covid development update: IHG
By October, the initial shock of the pandemic had given way to a need for clear and accurate data, which is what prompted our decision to run the ‘Q4 2020 Covid development update’ series, and this instalment examining how IHG’s development activity actually increased on a month-by-month basis was especially well-received.

Click here to read our 2020 most-read stories series in full: Development continues despite pandemic | Marriott International | Hilton Worldwide | Accor | IHG | Hyatt Hotels Corporation | Radisson Hotel Group

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IHG operates hotels in three different ways – as a franchisor, as a manager and on an owned and leased basis.

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