Top five most-read stories of 2020: Accor

by | 17 Dec 2020 | General News, Portfolio

Our most-read Accor stories of 2020 roundup includes a look at the company’s astonishing development plans and an exclusive report examining how Covid19 has affected the business.

France’s largest hotel company, Accor has more than 5,000 properties around the world and its exceptional brand portfolio features the likes of Raffles, Sofitel and Fairmont in the luxury category, and Pullmann, Swissôtel and Mondrian in the premium segment.

Rarely does a week go by that we don’t cover the Paris-headquartered hotel group in one form or another on TOPHOTELNEWS, from reporting on its latest plans and openings to stats-driven pieces about its development pipeline. This year, of course, we’ve also been monitoring how the company has navigated the choppy waters of Covid19 – and we’ll continue to do all of the above and more in 2021.

Top five most-read Accor of 2020

What follows is our rundown of the five Accor articles that attracted the highest number of page views on our site in 2020:

1) Group overview: Accor plans to grow footprint by 100,000 rooms
Our most-read Accor story of the year was this comprehensive overview of the group’s vast development slate in August, based on facts and figures from the TOPHOTELPROJECTS construction database.

2) Results are in: Accor reveals Covid19 impact for Q1 2020
It’s no secret that hotel companies have been hit hard by the pandemic, and this article looking at Accor’s Q1 2020 results was extremely well-received by readers.

3) Q4 2020 Covid development update: Accor
After the initial shock of the coronavirus crisis was over, we took the opportunity in October to examine how development activity at the world’s top hotel groups had been affected over the preceding months, and this thought-provoking feature about Accor generated plenty of traffic.

4) Exclusive overview: Accor plans over 400 hotels, 90,000 new rooms worldwide
Back in February when there was still hope that Covid19 could be contained quickly, we published this exclusive summary of Accor’s towering development ambitions for the years ahead, which led to a spike in traffic and really got our followers talking on social media.

5) Covid19 hotel development analysis: Accor
With accurate information at a premium as the global health crisis deepened in May, we decided to run our ‘Covid19 hotel development analysis’ series sharing key construction-related facts and figures about hospitality’s biggest names, and this instalment focusing on Accor proved particularly popular.

Click here to read our 2020 most-read stories series in full: Development continues despite pandemic | Marriott International | Hilton Worldwide | Accor | IHG | Hyatt Hotels Corporation | Radisson Hotel Group

Many TOPHOTELNEWS articles draw on exclusive information from the TOPHOTELPROJECTS construction database. This subscription-based product includes details of thousands of hotel projects around the world, along with the key decision-makers behind them. Please note, our data may differ from records held by other organisations. Generally, the database focuses on four- and five-star schemes of significant scale; tracks projects in either the vision, pre-planning, planning, under-construction, pre-opening or newly opened phase; and covers newbuilds, extensions, refurbishments and conversions.

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