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Exclusive overview: Accor plans over 400 hotels, 90,000 new rooms worldwide [Construction Report]

by | 25 Feb 2020 | Projects

 For the coming years, Accor’s focus is set on the Asia Pacific region. (Photo from Pexels by Michael Spadoni)

Hotel giant Accor shows no signs of slowing things down with an ambitious pipeline of over 400 new hotels for the coming years. 

As one of the world’s largest hotel brands, Accor is still pushing for more growth in the coming years.

We find out where the group aims to open 409 new hotels with a total of 92,812 rooms.

A clear regional focus

The Asia Pacific region is clearly Accor’s main focus. 192 new hotels are slated to go live here in the coming years and will add 44,967 rooms to the market.

Europe comes in a very distant second place with 73 new hotels and 12,801 rooms. The Middle East will see 64 hotels open, adding 16,997 rooms to the regional portfolio while 52 projects will add 12,287 rooms in Africa.

North and South America come in last with 14 hotels each and 2,608 and 2,152 rooms respectively.

Of the 409 planned hotels, 233 will be in the 4-star segment, while 176 will shoot for 5-star certification.

2020 is Accor’s year

2020 will be a busy year for Accor with 176 projects set to go live and add 39,550 rooms. For 2021 100 projects are currently on the books. They will bring another 23,277 rooms.

Things will slow down a bit in 2022 since only 60 hotels are confirmed so far. There are 16 properties in the pipeline for 2023, but more will likely be added. 57 more are already underway for 2024 and beyond.

Accor’s top 10 national growth markets

China leads the pack with a pipeline of 86 hotels and 20,144 rooms. The U.A.E. and Saudi Arabia follow with 19 new hotels each, but the Emirates come out ahead in terms of the number of new rooms.

16 projects are planned in Vietnam and will yield 5,110 rooms. Australia will see 15 openings and 2,612 rooms while Indonesia gets 14 new properties and 2,764 rooms.

10 hotels are scheduled to open in Thailand while Malaysia and Russia follow with 9 new properties each. Egypt concludes the list with 6 openings bringing an impressive 6,872 rooms.

Top 10 urban hotel markets for Accor

Dubai takes the lead with 13 new projects and 3,395 rooms which will at least in part be ready for this year’s world expo.

Jeddah will see 8 hotels launch, followed by Muscat with 7 and Riyadh, Zhengzhou and Paris with 5 properties each. Doha, Kuala Lumpur, Wuhan and Xian will each see 4 openings.

Accor’s 10 fastest-growing hotel brands

Mövenpick Hotels & Resorts shares first place with Mercure Hotels with 48 properties each. However, Mövenpick will add 14,886 new rooms, almost twice as many as Mercure with 7,782.

Pullman Hotels & Resorts and Novotel follow with 45 launches each, but Pullman will add over 3,000 more rooms than Novotel. Banyan Tree Hotels & Resorts will see 33 launches, just ahead of MGallery by Sofitel.

Fairmont Hotels & Resorts and Swissotel Hotels & Resorts each have 25 hotels in their pipelines. Grand Mercure and Sofitel will open 22 and 19 properties respectively.

Noteworthy hotel projects in Accor’s pipeline

The largest project currently in Accor’s pipeline is the 1,636 room Rixos Makadi Bay in Egypt. Set to open in late 2021, the hotel will receive a new wing which will bump its key-count by over 800 rooms. Upon completion, the property will include 12 F&B outlets, a beach lounge, 1,500 sqm of meeting space, a spa and wellness area covering 2,400 sqm, multiple pools, a small water park, kids’ clubs and expansive outdoor areas for fitness and entertainment programmes.

The 418-room Mövenpick Resort Al Marjan Island in Ras Al Khaimah scheduled for opening in early 2021 will boast a prime beachfront location, offering guests unrivalled views of the Arabian Gulf and the picturesque Ras Al Khaimah coastline. The five-star resort will cater to the increasing number of local and international leisure travellers heading to this idyllic beach destination.

Swissotel will celebrate its brand debut in Egypt later this year with the opening of its Swissotel Citystars Sharm el Sheikh Hotel & Residences. The property will offer 400 luxurious hotel rooms and suites as well as 400 modern services residences for long-stay guests. Set close to the Crystal Lagoon and popular retail areas, the property will be geared towards leisure travellers and families.

ABOUT THE CHAIN

 

Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in almost 4,800 hotels, resorts, and residences across 100 countries.

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