TUI Blue announces global expansion plans

by | 11 Apr 2022 | Chains

TUI Blue Bellevue in Croatia (Imagery © TUI Group)

TUI Group’s hotel subsidiary, TUI Blue, aims to grow to comprise more than 300 hotels worldwide.

The group has revealed plans to expand its hotel segment following the relaunch of the hotel brand’s operating business.

Plans for growth

TUI Blue is embarking on ambitious expansion plans with a particular focus on growing its presence across Southeast Asia, China, Africa and the Middle East.

The hotel brand will achieve this growth through international partnerships in which the hotels are operated under management contracts or by franchisees.

“TUI has an unrivalled strong expertise in designing, developing and successfully operating leisure hotel brands as well as developing holiday destinations,” said Erik Friemuth, managing director TUI Hotels & Resorts.

“TUI Blue’s new management and franchise model allows our future partners to benefit from this and offer guests unique holiday experiences. Together, we aim to become the leading leisure hotel brand with more than 300 hotels worldwide.”

A new business model

The group presented the TUI Blue business model to investors and hotel industry representatives at an event in Dubai. New development teams have been established in Dubai and Hong Kong.

“We are delighted that Wesam Okasha, an experienced global head of business development, has joined us,” said Artur Gerber, managing director TUI Blue. “Among other roles, he previously held the position of senior director development West Africa for Hilton.”

“Our dedicated team in Asia has already started and has successfully managed to sign contracts for the first TUI Blue hotels in China.”

TUI Blue’s business model enables partners to increase the performance and revenue of their hotels while optimising costs and making operations more efficient. As well as benefiting from the group’s expertise, partners have access to the brand’s digital hotel platform.

Smart technology will enhance the efficiency of hotel management and afford a seamless digital customer experience.

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