TUI Blue announces global expansion plans
TUI Blue Bellevue in Croatia (Imagery © TUI Group)
TUI Group’s hotel subsidiary, TUI Blue, aims to grow to comprise more than 300 hotels worldwide.
The group has revealed plans to expand its hotel segment following the relaunch of the hotel brand’s operating business.
Plans for growth
TUI Blue is embarking on ambitious expansion plans with a particular focus on growing its presence across Southeast Asia, China, Africa and the Middle East.
The hotel brand will achieve this growth through international partnerships in which the hotels are operated under management contracts or by franchisees.
“TUI has an unrivalled strong expertise in designing, developing and successfully operating leisure hotel brands as well as developing holiday destinations,” said Erik Friemuth, managing director TUI Hotels & Resorts.
“TUI Blue’s new management and franchise model allows our future partners to benefit from this and offer guests unique holiday experiences. Together, we aim to become the leading leisure hotel brand with more than 300 hotels worldwide.”
A new business model
The group presented the TUI Blue business model to investors and hotel industry representatives at an event in Dubai. New development teams have been established in Dubai and Hong Kong.
“We are delighted that Wesam Okasha, an experienced global head of business development, has joined us,” said Artur Gerber, managing director TUI Blue. “Among other roles, he previously held the position of senior director development West Africa for Hilton.”
“Our dedicated team in Asia has already started and has successfully managed to sign contracts for the first TUI Blue hotels in China.”
TUI Blue’s business model enables partners to increase the performance and revenue of their hotels while optimising costs and making operations more efficient. As well as benefiting from the group’s expertise, partners have access to the brand’s digital hotel platform.
Smart technology will enhance the efficiency of hotel management and afford a seamless digital customer experience.
Imagery courtesy of Choice Hotels. Choice Hotels International is to acquire Radisson Hotel Group Americas, bringing nine brands, 624 hotels and over 68,000 rooms under its umbrella. The $675 million deal marks the latest step in Choice’s strategy of growing its...
Fairfield by Marriott Phnom Penh. According to the TOPHOTELPROJECTS construction database, Fairfield Inn & Suites is currently planning as many as 58 projects. These 58 properties altogether encompassing 10,129 new rooms will place a particular focus on North...
Imagery courtesy of Wyndham Hotels & Resorts. Wyndham Hotels & Resorts’ Trademark Collection is positioned to continue its significant momentum with 75 hotels in the development pipeline. Trademark Collection by Wyndham is celebrating its five-year anniversary...
Imagery courtesy of Langham Hospitality Group. Langham Hospitality Group has hired Markus Aklin as vice president - development, Asia Pacific, with a mission to accelerate growth in the region. The latest appointment follows the successful opening of The Langham,...
Image: IHG Hotels & Resorts CEO, Keith Barr, rings the New York Stock Exchange bell alongside CFO Paul Edgecliffe-Johnson, IHG executives, hotel general managers, and colleagues to commemorate the brand's 6,000 open hotels milestone. IHG is celebrating 6,000 open...
Imagery © IHG. From left to right: Bryan Chan, senior director, development, South East Asia & Korea, IHG Hotels & Resorts and Vu Van Thanh, chief executive officer, Con Bap Ecological Tourist Co. Ltd IHG’s Hotel Indigo, Crowne Plaza and Holiday Inn Express...