The Hoxton brings a fresh new hotel offering to Vienna

Debuted at the beginning of April, The Hoxton, Vienna combines a unique take on Austrian mid-century design with vibrant social spaces including a Cuban-inspired rooftop bar.

Additional highlights of this hotel occupying a marble-clad modernist landmark building include a cocktail bar, pool, The Hoxton’s very first auditorium and a ‘French-by-way-of-New-York’ bistro.

A new hotel concept for Vienna

The Hoxton, Vienna is found in the Austrian capital’s third district, which is celebrated for design, art schools, museums and the greenery of Stadtpark. By staying here, guests are within easy reach of the historic first district, as well as the sixth and seventh districts known for independent restaurants and vintage shops.

Showing a less classical side to the city, the property is distinguished by its playful mid-century Austrian design flair, which is fused with the signature style of the brand. AIME Studios designed the property’s interiors with a nod to the mid-century aesthetic of Carl Appel who designed the 1950s building.

The light-filled, double-height lobby combines the original travertine-clad walls and terrazzo flooring with statement 1950s-inspired armchairs and mid-century lighting. A back-lit staircase adds drama to this space, and locally-sourced vintage furniture and bespoke rugs feature throughout. Sterling Art curated the artworks for the entire property.

The Hox Gallery is a dedicated space that showcases local emerging talent and the Best Of shop offers a curated collection of bespoke products created by some of the city’s best independent artisans, creatives and brands.

A new social hub

The hotel accommodates guests in 196 bedrooms across the brand’s Shoebox, Snug, Cosy and Roomy categories. Each room references early 20th-century Austrian design with distinct design details like geometric patterned curtains that are inspired by Wiener Werkstätte fabrics and statement ruched headboards created in the architect Adolf Loos’ distinct style.

The hotel’s relaxed all-day modern bistro, Bouvier, straddles the old and the new, with checkerboard terrazzo flooring, red wall panelling, 1950s-inspired custom seating and an open kitchen. Here, the produce-led menu, curated in partnership with Jeremiah Stone and Fabián von Hauske Valtierra, consists of New York meets European dishes.

The restaurant’s 70-cover terrace is ideal for the warmer months, and a Sandwich Shop found just off the lobby offers additional grab-and-go options.

Other spaces concepted by Ennismore’s F&B studio, Carte Blanched include the underground cocktail bar, Salon Paradise—offering live music programming and a drinks list created in collaboration with Rory Shepherd of Paris’ Little Red Door—and the rooftop bar Cayo Coco bringing tropical energy to the city. The rooftop is inspired by the golden age of travel to Cuba and is a space that commands views over the city and out to the Austrian Alps.

Also standing out for event capabilities, the property houses the brand’s grandest event space to date, The Auditorium, featuring tiered cinema-style balcony seating, striped walls, electric blue drapes and a large floor space, two fully-stocked bars and its own street entrance. Additional event space includes The Apartment, which is made up of three private rooms.

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