Choice Hotels International, Inc. opened two new hotels under its Cambria Hotels brand on Aug. 10, 2026. The properties are Cambria Hotel Euless – DFW Airport South in Texas and Cambria Hotel Bend – Mt. Bachelor in Oregon.
The openings add to Cambria’s growing upscale portfolio. Choice Hotels now has more than 75 Cambria hotels open across the United States and more than 50 properties in the pipeline, representing a presence in approximately 75% of the top 25 U.S. markets.
DFW Airport Market and Outdoor Travelers
The Cambria Hotel Euless – DFW Airport South sits in the Dallas-Fort Worth Metroplex. The property has 107 guestrooms and suites, an on-site restaurant and bar, and complimentary airport transportation. It is located minutes from Dallas Fort Worth International Airport. The hotel also offers meeting facilities for business travelers. Its location provides access to AT&T Stadium, historic downtown Grapevine, and other entertainment, dining, and business destinations throughout North Texas.
The Cambria Hotel Bend – Mt. Bachelor is located in Central Oregon, near the Old Mill District and Downtown Bend. The property has 131 guestrooms and suites, an on-site restaurant and bar, and outdoor gathering spaces with a fire pit and cornhole. It sits minutes from the Deschutes River, Hayden Homes Amphitheater, and Mount Bachelor.
Bend offers skiing and mountain biking at Mount Bachelor, along with a craft beer scene. The source describes Bend as having experienced significant population growth in recent years.
Expansion Strategy and Company Comments
Cambria has additional openings planned in Boston, Colorado Springs, and Jacksonville, along with the brand’s first hotel in Canada. The brand operates within Choice Hotels’ broader upscale and upper upscale portfolio, which also includes Ascend Collection, Radisson, Radisson Blu, and Radisson Individuals.
Indy Adenaw, Senior Vice President, Upscale Segment, Choice Hotels International, said, “Cambria has always been about creating a true sense of place for our guests, and that strong foundation continues to translate into meaningful growth. We’re excited to welcome travelers to these outstanding new properties in Bend and the Dallas-Fort Worth region, two destinations that exemplify the kind of vibrant markets where Cambria thrives. These openings reflect the dedication of our owners, developers, and teams, whose commitment helps us deliver memorable experiences that today’s upscale travelers seek while continuing to strengthen Choice Hotels International’s upscale portfolio.”
Mark Shalala, Senior Vice President, Development, Upscale Brands, Choice Hotels International, added, “Cambria’s growth is driven by a disciplined approach that creates long-term value for owners while expanding the brand in markets with strong demand. The openings in Oregon and Texas reflect our focus on strategic destinations that strengthen Cambria’s presence and support the continued growth of Choice Hotels’ upscale portfolio.”
Choice Hotels International, Inc. is one of the largest lodging franchisors in the world, with over 7,500 hotels representing more than 660,000 rooms in 49 countries and territories. Its portfolio includes 22 brands ranging from full-service upper–upscale properties to midscale, extended stay and economy hotels. Cambria Hotels is designed for the modern traveler and has more than 75 hotels open in cities including Chicago, New York, Los Angeles, Washington, D.C., Nashville, and Phoenix.
