Swire moves House into Shenzhen

by | 23 Aug 2022 | Hotel Projects, Projects

Swire Hotels has signed a hotel management agreement with a privately held property developer to operate an ultra-luxury hotel in the heart of Shenzhen Bay, China.

Targeted to open in 2025, the as-yet unnamed House will be the first property in Shenzhen under The House Collective brand.

Bay views

With picturesque views overlooking Shenzhen Bay, this new House will offer approximately 115 guestrooms as well as 44 serviced residences as part of a premium mixed-use development designed by Büro Ole Scheeren that includes Grade-A office towers and an events and exhibition space.

The development is situated in the one of the newest and most prestigious commercial centres in Shenzhen, well-connected to key areas within the Greater Bay Area (GBA), and in close proximity to the Shenzhen Bay Bridge linking the city to Hong Kong and Guangdong Province.

Expansion plan

Toby Smith, deputy chairman of Swire Hotels, commented: “We are thrilled to be announcing our new House in Shenzhen, building on the success of our existing properties in the Chinese Mainland and Hong Kong. We are looking forward to expanding the brand in the Greater Bay Area, the fastest growing and most dynamic region in the Chinese Mainland.”

This management agreement marks another key milestone in Swire Hotels’ expansion plan, following the recent announcement of a new House in Shibuya, Tokyo – the first in Japan.

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ABOUT THE CHAIN

For a little more than 10 years, Swire Hotels has set out to craft unscripted and authentic hospitality experiences. Its two brands, The House Collective and East, are designed to offer exceptional service and an appreciation of aesthetics in unique, distinctive locations.