Swire moves House into Shenzhen
Swire Hotels has signed a hotel management agreement with a privately held property developer to operate an ultra-luxury hotel in the heart of Shenzhen Bay, China.
Targeted to open in 2025, the as-yet unnamed House will be the first property in Shenzhen under The House Collective brand.
Bay views
With picturesque views overlooking Shenzhen Bay, this new House will offer approximately 115 guestrooms as well as 44 serviced residences as part of a premium mixed-use development designed by Büro Ole Scheeren that includes Grade-A office towers and an events and exhibition space.
The development is situated in the one of the newest and most prestigious commercial centres in Shenzhen, well-connected to key areas within the Greater Bay Area (GBA), and in close proximity to the Shenzhen Bay Bridge linking the city to Hong Kong and Guangdong Province.
Expansion plan
Toby Smith, deputy chairman of Swire Hotels, commented: “We are thrilled to be announcing our new House in Shenzhen, building on the success of our existing properties in the Chinese Mainland and Hong Kong. We are looking forward to expanding the brand in the Greater Bay Area, the fastest growing and most dynamic region in the Chinese Mainland.”
This management agreement marks another key milestone in Swire Hotels’ expansion plan, following the recent announcement of a new House in Shibuya, Tokyo – the first in Japan.
Related Articles
Hilton does Rotterdam double
Mainport Hotel Rotterdam, Curio Collection by Hilton and DoubleTree by Hilton Rotterdam Centre are due to open in 2024 following renovations, during which both hotels will remain operational and will be trading as Hilton affiliate hotels. Brand city debuts Annexum...
Just added in September: three major projects to watch
These major new projects span Asia, Africa and North America and represent segments from serviced suites to convention centre sites. Pan Pacific Serviced Suites Bangkok Thonglor Pan Pacific Hotels Group, a member of Singapore-listed UOL Group Limited, is...
IHCL plans continental European debut
Previously the brand has developed a presence in the UK, but now with Taj Hotel Hessischer Hof, the luxury line is moving into the continent’s mainland. Landmark conversion A conversion of one of Frankfurt’s landmark hotels, after extensive renovations the property...
Hilton inks first airport hotel for Saudi Arabia
Hilton Dammam Airport will be completed in partnership with Al Musbah Group and Damman Airports Company (DACO). Facility range The 273-key property will offer guests spacious and contemporary accommodation with direct skywalk access to the terminal building at King...
Colorado Gaylord enacts enhancements
Gaylord Rockies Resort & Convention Center is set to re-concept three of its existing restaurants, launch a new dining experience, remodel its Grand Lodge and increase the amount of function space with a new event pavilion. Leading position Known for being the...
Mama Shelter lands Liverpool property
Expected to open in 2025, Mama Shelter Liverpool will open in the George Henry Lee Building, which used to house a John Lewis department store. UK second Ennismore and Landlab, a Dubai-based Design and Development Group, entered exclusive negotiations to bring Mama...
ABOUT THE CHAIN
For a little more than 10 years, Swire Hotels has set out to craft unscripted and authentic hospitality experiences. Its two brands, The House Collective and East, are designed to offer exceptional service and an appreciation of aesthetics in unique, distinctive locations.
