Plans unveiled to bring Hyatt Centric to Georgia

by | 11 Feb 2021 | Hotel Openings, Projects

Hyatt Hotels Corporation has signalled its intention to open a 180-key beachside property in Batumi, the Republic of Georgia’s second largest city.

A Hyatt Hotels Corporation affiliate and Alliance City have struck a landmark management agreement, paving the way for the creation of Hyatt Centric Boulevard Batumi. We find out what’s being proposed.

Introducing travellers to Batumi

When Hyatt Centric Boulevard Batumi eventually opens in 2025, it’ll feature 180 guest rooms, including 14 suites, along with a restaurant and lobby bar, fitness and spa facilities, and 5,920 sq ft of event space.

The hotel is set to take shape at the start of Batumi’s main street, Rustaveli Avenue, on a seafront promenade looking out over Batumi Beach. This location will place guests close to a number of key attractions, including the Batumi Boulevard park and the old town.

Hyatt Centric’s latest outpost will form part of the new mixed-use Alliance Centropolis development, which will also be home to World Trade Centre Batumi, residences, shopping outlets and entertainment facilities.

Hyatt Hotel Construction Report

Did you know that Hyatt currently has 340 hotel projects in the pipeline? Get your free copy of our latest report for more details.

A new destination for Hyatt Centric

These ambitious plans to open in Batumi, Georgia’s second largest city, will mark the Hyatt Centric brand’s entry into the country.

“We are focused on growing Hyatt’s brand footprint in locations that matter most to our guests, World of Hyatt members, customers and owners,” said Takuya Aoyama, vice president of development for Europe and Africa, Hyatt. “We are thrilled to collaborate with Alliance City to bring the Hyatt Centric brand to Batumi, a popular Black Sea destination, as we continue to expand Hyatt’s brand presence across European destinations.

“Batumi is a delightful place to visit with unique culture, and we look forward to welcoming savvy travellers who are eager to explore all that the city has to offer.”

“We are excited to work alongside Hyatt on this development and bring the Hyatt Centric brand’s spirit to Batumi,“ added Akaki Songulia, CEO of Alliance City. “The Hyatt Centric brand is synonymous with adventure and being in the centre of the action, which makes it a perfect addition to our existing and ever-growing portfolio in Europe.”

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Hyatt Centric is a boutique brand with properties located at the centre of prime destinations.

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