Luxury Hotel Advisors hires Black as principal

The boutique advisory and acquisitions firm has brought in high-profile industry figure Charles L Black III as a principal and opened an office in Beverly Hills.

The boutique advisory and acquisitions firm has brought in high-profile industry figure Charles L Black III as a principal and opened an office in Beverly Hills.

The appointment of Black supports Luxury Hotel Advisors’ (LHA’s) ambitious growth strategy.

LHA strengthens team

As LHA’s newest principal, Black joins a team of professionals that collectively boast decades of experience in management, ownership, operation, marketing and brand development – as well as the execution of hotel sales and acquisitions – around the world.

“Charles’ impressive background in luxury hotel and real-estate marketing, repositioning and sales brings a level of expertise to optimise hotel values by integrating a real-estate component,” said Carlos Lopes, who co-founded LHA earlier this year. “We are thrilled to have him join our team.

“Increasingly, luxury hotel properties have a significant residential component. With the addition of Charles, we are now well-positioned to assist our clients on multiple levels, including residential sales and acquisitions and hotel conversions to residential real estate.”

A wealth of experience

Before joining LHA, Black served as managing director of the luxury division in Southern California for Compass Real Estate.

The new principal has previously served as executive vice president of real-estate brokerage Hilton & Hyland in Beverly Hills and as director of sales and marketing for Montage Hotels & Resorts. He was also formerly director of sales and marketing for Cap Juluca in Anguilla and director of sales and marketing at Ritz-Carlton Golf and Spa Resort in Jamaica.

In addition, Black has been chairman of the Beverly Hills Chamber of Commerce and is to take up presidency of the Beverly Hills Rotary Club in July 2021. He also volunteers with the Ronald McDonald House and Food on Foot, and holds a bachelor’s degree in business administration from Loyola University, New Orleans.

In his new role, Black will be based at the new Beverly Hills office, which is the first step in LHA’s planned expansion to several major US cities.

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