Located in the heart of Hirafu Village in northern Japan, Hyatt House Niseko is to be rebranded by Chatrium Hospitality from September 2020.

Change is in the air at one of the best hotels in Niseko, the popular Japanese ski resort. We find out more about the move to rebrand Hyatt House Niseko as Chatrium Niseko.

Chatrium to make Japanese debut

Thai hotel group Chatrium Hospitality is taking its first step into the Japanese market with the rebranding of an existing property on the island of Hokkaido. On 1 September 2020, Hyatt House Niseko will assume a whole new identity, that of Chatrium Niseko.

Rene Balmer, Chatrium group general manager, said: “We are excited to open our first property in Japan, Chatrium Niseko. We look forward to welcoming world travellers who are seeking a unique destination and personalised experience during their stay. Our guests will have all the excitement of Niseko right at their fingertips.”

The perfect hotel for ski-lovers

The property is located in the centre of Hirafu Village, one of the main hubs in Niseko, the name given to the wider region that surrounds Mount Yōtei. This area in northern Japan is particularly famous for its winter activities and is a popular ski destination, although in warmer months the verdant mountains are ideal for hiking and biking too. Niseko is also known for its onsen, or hot spring baths.

Featuring 76 studio, one-, two- and three-bedroom suites and penthouses, the hotel boasts a fitness centre, a 24-hour market and indoor parking. In addition, Hirafu’s only Michelin-starred restaurant Kamimura and six other restaurants, cafes and speciality bars are located within the same integrated complex, and ski-rental specialist Rhythm Japan provides guests with an in-house service centre and private lockers.

According to the TOPHOTELCONSTRUCTION online database, 83 hotel projects are currently in the pipeline in Japan:

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