UMUSIC Broadwater Hotel in Biloxi, Mississippi

Entertainment industry heavyweight Universal Music Group and impact investment group Dakia U-Ventures have outlined the vision behind UMUSIC Hotels, a new global collection of music-based experiential hotels.

UMUSIC Hotels has the potential to shake up the travel market with its innovative approach to hospitality. We find out more.

Spirit of the city

At the launch of UMUSIC Hotels, UMG and Dakia U-Ventures revealed that the first properties will be located in Atlanta, Georgia; Biloxi, Mississippi; and Orlando, Florida. Additional sites across the US and further afield will follow in due course.

Each of the collection’s hotels promises to embody the spirit of the place it’s in, taking inspiration from local culture to provide new creative hubs around the world. These properties will promote positive social change, education and innovation through the power of music, creating jobs for residents, supporting local businesses and generating opportunities for exciting artists.

Sharing local culture through music

“Every destination holds a great story just waiting to be told through its cultural heritage and its music,” said Robert Lavia, chairman at Dakia U-Ventures. “Through this new concept, we will both help people discover new ways to channel their love for music and the arts and help empower the transformation of communities worldwide through cultural, inspirational, creative and conscious collaboration. And we’re thrilled to work together with Universal Music Group who shares our vision and passion about the powerful role of culture and music for each community we touch.”

“Through music’s unique power to inspire and unite – especially given UMG’s unparalleled roster of artists and labels – UMUSIC Hotels will both highlight these cities’ rich music heritages and provide new opportunities for artists to reach fans in immersive, innovative and authentic ways,” added Bruce Resnikoff, president and CEO of Universal Music Enterprises.

Pyramid Hotel Group has teamed up with the joint venture for the US operations.

“We’re excited to work with the Dakia U-Ventures and Universal Music Group teams to launch this new category of experiential hospitality and help to create properties that truly embody the spirit of the communities of which UMUSIC Hotels will be a part,” said Warren Fields, Pyramid’s chief executive officer. “We share in the vision to give fans, guests and our communities best-in-class experiences around the world.”