Project of the Week: Waldorf Astoria London Admiralty Arch

Image Courtesy of Hilton Worldwide
This week’s luxury Project of the Week is the Waldorf Astoria London, located in London’s landmark Admiralty Arch building.

An unrivalled location in a historic setting

Admiralty Arch was sold by the British government on a 125-year lease in 2011, and approved for use as a hotel by Westminster Council in 2013. 

The iconic London landmark was originally commissioned by King Edward VII in 1901 in memory of his mother Queen Victoria, and stands at the end of the Mall opposite Buckingham Palace. 

The building promises unmatched views of the Palace in one direction, and Nelson’s Column and Trafalgar Square in the other. 

Guests and residents at the Waldorf Astoria will also be able to take a front and centre seat for all royal proceedings and events, including the Trooping of the Colour held each June.

Impressive amenities 

The Waldorf Astoria will provide several new additions to London’s storied dining scene, with world-renowned chefs rumoured to be coming on board the project shortly.

The property will also feature two outdoor spaces, the sixth floor rooftop terrace and a ground floor patio, where guests will be able to sit overlooking St James’ Park. 

Hilton reportedly beat 12 other hotel companies to win the contract to develop the arch into a 96-room hotel. 

Timeline changes

The Grade I listed building is being developed by Reuben Brothers and Hilton in the latest chapter of their long standing partnership.

Reuben Brothers took ownership of the building in the summer of 2022, buying it off Rafael Serrano’s Prime Investors Capital, who had purchased it in 2011. 

Since taking ownership of the building, Reuben Brothers have made several updates to the original plans, including a newly developed two-bedroom suite with sensational views of Buckingham Palace. 

The suite will be at the centre of the building, on the fourth floor bridge, and will be bookable for overnight stays and private events. 

Jamie Reuben of Reuben Brothers said, “Transforming and restoring Admiralty Arch – a true London landmark – into a five-star luxury hotel with restaurants, bars, a ballroom, spa and residences is an incredible honour for us. We are excited to be working with our esteemed partner, Hilton, to bring the Waldorf Astoria brand to the heart of London, and revitalising the area for hotel guests, visitors and London locals to experience and enjoy.”

Waldorf Astoria London Admiralty Arch is scheduled to open in 2025.