Novotel Living to set first foot in Saudi capital

by | 11 Oct 2022 | Hotel Projects, Projects

Imagery courtesy of Accor.

Accor is expanding its footprint in Saudi Arabia with the signing of the first Novotel Living to operate in Riyadh.

The 170-key serviced apartment newbuild is set to open in 2026.

Apartment mix

With an interior concept designed by the Sundykovy Sisters, Novotel Living Riyadh will feature a mix of studios, one-bedroom apartments and two-bedroom apartments, a main restaurant with indoor and outdoor seating, a clubhouse and a grab and go concept, meeting spaces, fitness centre and a swimming pool.

The latest agreement means that Accor continues to expand its partnership with Al Raya Estate Group, following the imminent opening of Swissotel Living Jeddah.

Doubling population

Fahad Al-Alloush, CEO of Al Raya Real Estate, said: “Al Raya Real Estate is pleased to launch its second serviced apartments project in the Kingdom in partnership with our operating partner Accor. We believe that there is a great opportunity in the market for quality serviced apartments products.

“The ambitious vision to double the population of Riyadh and turn it into one of the top 10 cities in the world for economic output by 2030 is a major factor why we have chosen Riyadh to develop a world class extended stay project under the Novotel Living brand.”

Mark Willis, CEO of Accor India, Middle East, Africa and Turkey, added: “We are pleased to expand our footprint in the Kingdom and add Novotel Living Riyadh to our extended-stay portfolio. Indeed, we have seen an increasing appetite from both guests and investors for extended stay offerings in the Kingdom and are confident that the Novotel Living Riyadh will set the benchmark for its segment in the market.”

Upcoming additions

Accor has over 420 hotels across India, the Middle East, Africa and Turkey. The group currently operates 40 properties in the Kingdom of Saudi Arabia, totalling 15,173 rooms, with 33 more properties (7,549 rooms) in the pipeline.

Future arrivals include Novotel Tilal Al Naseem Makkah, adding 480 rooms to Mecca by the end of this year; Movenpick Wa’ad Al Shamal, bringing 237 keys online in Q1 2023; and in the same quarter, Sofitel Riyadh – King Abdullah Foundation Hotel will deliver 388 rooms to the capital city.

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