New Saudi development reserves space for high end hotels

Pictured: rendering of AlWadi, Ardara’s flagship destination.
Saudi Arabia’s Public Investment Fund (PIF) has launched a real estate developer subsidiary called Ardara which is planning a new urban destination featuring high end hotels.

Ardara’s flagship destination will be AlWadi, in the country’s southwestern Aseer region, which is aiming to be a first of its kind urban lifestyle precinct for local and international tourists.

High end hotel selection

AlWadi is being developed according to PIF’s strategy to create experiences across the nation, in line with Vision 2030.

In the heart of Abha, the destination will feature five distinct districts, each offering unique experiences, consisting of 2,000 residence options ranging from a selection of high-end hotel accommodations, luxury apartments and modern villas, as well as commercial spaces and high-quality office areas, all developed in harmony with the region’s identity and historical legacy.

Aseer style

AlWadi, spanning 2.5 million sq m, will adopt architectural styles and character inspired by the heritage and unique character of the Aseer region.

The destination will adhere to global sustainability standards and champion dynamic lifestyles by dedicating over 30% of the project’s area as green and open spaces, offering 16 km of waterfront, 17 km of walking and cycling tracks, as well as cultural activities and community gatherings.

Hospitality opportunities

Developer Ardara aims to provide numerous investment and partnership opportunities for local and international investors in multiple economic sectors including hospitality, arts, culture, food and agriculture, retail and entertainment.

The launch of Ardara aligns with PIF’s strategy to support promising economic sectors and diversify income in Saudi Arabia. Its flagship destination AlWadi is estimated to contribute more than 19 billion Saudi riyals to the country’s non-oil GDP by the year 2030.

PIF-backed hotels

PIF is supporting a vast number of hotel builds across Saudi Arabia, including several just north of Abha’s AlWadi.

The country’s western coast will welcome the PIF-funded Red Sea Development project next year, featuring hotels such as the luxury SLS Red Sea from Accor. Nearby, Boutique Group has also received PIF investment to develop the 77-key Jeddah Al Hamra Palace for delivery in Q1 2025.