Mercure books Bucharest for latest Romanian rise

Accor’s Mercure Hotels brand is continuing its strong expansion in Romania with the signing of a site in capital city Bucharest.

Mercure Bucharest Cantemir will open in autumn this year following the conclusion of a franchise agreement with local company Sab Serv Expres. 

City centre refurb

The 40-key hotel will operate in a fully refurbished building on Dimitrie Cantemir Boulevard, close to Unirii Square and the old city centre. 

Amenities will include a restaurant, a bar and a conference room which is divisible into two separate meeting rooms. 

Key market

Maria Drăgulin, Accor development director for Romania, Bulgaria, Moldova and the Czech Republic, said: “Over the past years, we committed to growing Accor’s presence in new destinations across Romania, thus bringing new hospitality standards and services to key cities of our country. Nonetheless, Bucharest remains a key market in our portfolio.

“We see great potential in creating, together with our partners, leading products with disruptive potential in their segment. Mercure Bucharest Cantemir will be a remarkable hotel, welcoming both travellers and the local community from the central and southern areas of Bucharest. I am confident that it will shortly become a vibrant destination for its surroundings and an amazing starting point for the exploration of Bucharest.”

Amazing product

Sab Serv Expres representative Carmen Ioana stated: “When our passion to give new life to an exceptional property came together with Accor’s world-class industry know-how, an amazing product was born.

“The new Mercure we are opening together has all that it takes to become a leader in its category. More so, its coming to the market will revamp its entire surroundings and place a new pin on Bucharest’s lifestyle map. To us, as local investors, contributing to the attractiveness of our hometown is a great pride. So is joining hands with a global hospitality leader such as Accor.”

On a roll in Romania

Each Mercure has its unique style and personality inspired by the local environment and culture. Accor has been making an active drive to enlarge the brand’s Romanian portfolio in recent years.

In the pipeline are the 121-key Mercure Sibiu Sub Arini Park in the central city of Sibiu, due to complete in Q3 this year; just over 50 miles west, the 112-room Mercure Alba Iulia Cetate Hotel will come online in 2024; while Mercure Bacau will add 80 keys to the east of the country in 2025.