Melia allots a third of pipeline to luxury sites

Pictured: rendering of ME Lisbon’s lobby.
Spain’s Meliá Hotels International has ambitious global expansion targets for its luxury brands, with one in three of its pipeline openings within its five star portfolio.

From Europe to Central America, Meliá will bring its signature Spanish hospitality to some of the world’s most captivating locations, with each development aiming to offer luxury experiences responsibly.

Swelling Zel

Continuing the commitment to global expansion and growth of its luxury portfolio, Meliá is preparing to open the doors to some of its most ambitious and luxurious hotels yet: ME by Meliá properties in Lisbon and Malta, and Zel, a new lifestyle brand and joint venture with tennis legend, Rafael Nadal.

Noteworthy upcoming additions for Zel, which is inspired by the welcoming homes, outdoor culture, and lifestyle of the Mediterranean, include Zel Sayulita in Mexico, projected to open in 2025.

ME in Europe

Meanwhile, ME by Meliá, rooted in culture, art, fashion and gastronomy, brings destination, design, and service together to deliver personal experiences. Located in global, cultural epicentres, 2024 will see new ME properties launch in Mexico, Malta and Lisbon.

Opening in the heart of the historic Portuguese capital in 2024, ME Lisbon will showcase the brand’s signature avant-garde design and high-quality services, as well as elevated gastronomic concepts, a Radio Rooftop Bar with panoramic views, and over 600 sq m of meeting and event space.

Also opening in 2024 is ME Malta in the eastern coastal town of St Julians. Designed by renowned architect Zaha Hadid, the hotel will feature 140 rooms and suites, innovative culinary offerings and a Radio Rooftop Bar.

Mexico doubling

In Mexico, ME Sayulita will bring ME’s signature style and innovative cultural programming to Playa de Carricitos, featuring 125 rooms and villas and an avant-garde luxury experience, with three restaurants, swimming pool, spa, and a rooftop bar with pool and beach club.

This will be the third luxury lifestyle brand hotel in Mexico, joining ME Cabo and the future ME Guadalajara, bolstering Meliá Hotels International’s wider expansion into Mexico, where it is expected to double its presence in the next two years

Exciting time

André Gerondeau, chief operating officer of Meliá Hotels International said: “It’s an exciting time for Meliá as we embark on an ambitious expansion of our prestigious portfolio of luxury hotels, solidifying our global presence.

“With great anticipation, we set our sights on the year ahead, as we extend our signature Spanish hospitality to discerning travellers around the world.”