Hyde heads to Turkey

Ennismore brand Hyde is to enter Turkey for the first time with a site set to open in early 2024.

Hyde Bodrum will be the first Hyde to offer an all-inclusive experience as well as being Ennismore’s first lifestyle hotel in the country.

Festival focus

The property will be adults-only, focused on a festival feeling through music, DJs, acoustic sets, festival stages, and other curated entertainment and sports activities.

Hyde Bodrum will combine the luxe all-inclusive offering with varied culinary destinations, with the design and programming of a lifestyle resort.

Connective design

Located between the Aegean Sea and the national parks of the Bodrum Peninsula, Hyde Bodrum will comprise 211 rooms and four villas – incorporating artisan touches, woven textures, and living greens.

Dedicated entertainment spaces throughout the resort will include a pool at its heart, programmed with a series of pop-ups and live performances. A wellness and spa area and access to Hyde’s private beach offer spaces for guests to relax and recharge. The resort is designed to create connections, with sofas in the lobbies and long joining tables.

Dining and dancing

The hotel will feature six exclusive dining destinations by Ennismore’s in-house F&B concept studio, Carte Blanched. In the main resort house, guests will find The Greater Palms – inspired by the infamous riders that artists indulge in pre and post-performances, The Greater Palms offers an extravagant take on the traditional breakfast to-diner hotel buffet; Sun & Moon – an all-day coffee and cocktail bar serving up light bites and refreshing drinks, and La Rebelle – a French Bistro with serious style and a party atmosphere.

Bringing the Hyde’s signature festival vibes from sunrise to sunset, guests can head to the Bungalow Pool Bar or the high-energy Hyde Beach Club. Also onsite is an intimate nightclub that starts as a cocktail bar and builds the vibe through the night with lights and musical beats.

Asian expansion

Elsewhere in Asia, Hyde will also be heading to two sites in Vietnam. Hyde Resort Nha Trang is scheduled for a Q1 2025 opening in a dual hotel development alongside Rixos Hotel Nha Trang; while Hyde Danang Centre is due in the same quarter, and will boast an iconic presence in the Danang skyline for visitors entering the city from the Dragon Bridge.

Further east, Hyde Hotel Queenstown is planned to arrive on New Zealand’s South Island in Q4 2024.