Hyatt plans palatial debut for Unbound brand in India

by | 16 Aug 2022 | Hotel Projects, Projects

Imagery courtesy of Hyatt Hotels Corporation.

Hyatt Hotels Corporation will debut The Unbound Collection by Hyatt brand in India with the renovation of an iconic palace in Bhopal.

Noor-Us-Sabah Palace is one of the city’s oldest and most sought-after hotels, and will reopen as a 60-room heritage hotel in 2025 following extensive refurbishment.

Regal legacy

Spread across 18 acres, the hotel was originally built as a royal residence in the 1920s by Bhopal’s erstwhile ruler, Begum Sultan Jehan, and it was subsequently converted into a hotel in 1998. It will be completely renovated to bring alive the history and legacy of the Nawab’s royal residence through its interior design, and its storied past will be harnessed to deliver unique and authentic experiences.

The hotel will also provide a distinctive location for weddings and events, in addition to catering to premium business and leisure travellers. Currently situated in one of Bhopal’s most affluent neighbourhoods, the hotel showcases views of the Upper Lake – one of the largest artificial lakes in India.

Indian priority

Hyatt’s vice president of development for India and southwest Asia, Dhruva Rathore, said: “At Hyatt, we are focused on thoughtful growth based on locations that matter most to our guests, World of Hyatt members and customers, and introducing Hyatt’s brands across India has been a priority for us.

“Bhopal’s history and the Noor-Us-Sabah Palace’s rich Nawabi heritage makes it a perfect addition to The Unbound Collection by Hyatt portfolio. This collection of independent hotels has seen great momentum across the globe, as each property invites guests to experience distinct culture and history, and we look forward to expanding The Unbound Collection by Hyatt footprint throughout the sub-continent.”

New benchmark

Sikandar Hafiz Khan, chairman of Reliable Group, which owns Noor-Us-Sabah Palace, added: “We are delighted to work alongside Hyatt for the first hotel in India within The Unbound Collection by Hyatt portfolio. In the last 25 years, Noor-Us-Sabah has successfully established itself as an exemplary destination for those seeking a comfortable stay and delightful food, all in the environs of a historical palace. Noor-Us-Sabah Palace will continue to honour the history of the building and Bhopal.

“We are certain that the combination of our expertise in India’s real estate and hospitality market and Hyatt’s international reputation will allow us to bring our vision for Noor-Us-Sabah Palace to life. With its stunning views and rich history, Noor-Us-Sabah Palace has offered guests the finest hospitality, service and dining while continuing to stay true to its roots. This association with Hyatt will help us set a new benchmark in India for luxury and an unmatched guest experience, and will be instrumental in spotlighting Bhopal as one of the premier tourist destinations with unmatched accommodation for travellers from within and beyond India.”

Pipeline properties

The Unbound Collection by Hyatt is a collection of distinctive properties that are designed to inspire guests to discover new places with rich history, each embodying the uniqueness of its location.

The brand has a number of further properties in the pipeline, including Magma Resort Santorini in Greece; Grand Hansa Hotel Helsinki; Fuji Speedway Hotel in Shizuoka, Japan; Rancho Pescadero in El Pescadero, Mexico; La Zambra in Mijas, Spain; Hotel Rhodania Crans Montana in Switzerland; and The Barai Hua Hin in Hua Hin, Thailand.

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The properties within The Unbound Collection by Hyatt have their own individual brand identities, free from constraint or convention.

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