Hyatt Place hastens American growth

Pictured: guestroom at Hyatt Place Munster, Indiana, due to open by the end of the year.
Hyatt Hotel Corporation has revealed its Hyatt Place line is part of the group’s fastest expanding pipeline segment in the US.

The company’s select service brands are helping to continue Hyatt’s six years of high net rooms growth.

American focus

Hyatt Place has at least 79 sites in its pipeline, with a minimum of 13,000 keys due to join the four star line over the next few years.

North America remains the focus for development, with at least 32 hotels heading to the continent, according to Hyatt. 25 of these will be in the USA while the remaining seven are for Canada.

New US owners

By the close of  2023, as part of Hyatt’s select service brands’ expansion in the US, the group will welcome 14 new owners to the Hyatt family and expand existing portfolios for five owners. 

At year end, Hyatt expects to have an established hotel presence in US markets that currently do not have one of its hotels located within five miles, including: Hyatt Place Albany, New York; Hyatt Place Flagstaff, Arizona; Hyatt Place Munster, Indiana; Hyatt Place Newark/Main Street, Delaware; and Hyatt Place St Augustine/Vilano Beach in Florida.

Renovation nation

Some of the many examples of upcoming property renovations for the brand include 17 hotels under Service Properties Trust (SVC) ownership group, slated to begin later this year. A sampling of SVC properties that will undergo renovations include Hyatt Place Atlanta/Cobb Galleria, Georgia; Hyatt Place Charlotte Airport/Lake Pointe, North Carolina; and Hyatt Place Tempe/Phoenix Airport in Arizona, each aligned to deliver an elevated, spacious, and self-sufficient stay experience.

Paul Devitt, senior vice president of operations, Hyatt, said: “At Hyatt, we work with owners and franchise operators who share our dedication to operational excellence and our purpose of care. We’re privileged to have SVC as part of the Hyatt family and look forward to supporting their upcoming renovations that will bring enhanced experiences for our guests and World of Hyatt members.”

Asian competition

America will have huge competition from Asia in terms of Hyatt Place’s development race though. According to the THP database there are at least 30 hotels planned for the continent, with China topping that list on 22 sites.

However, for individual cities, it is a North American metropolis that is proving a hotspot, with Canada’s Toronto being the only municipality with more than one development – a pair is heading there.

Next year peak

Looking at the latest THP information, 2024 is currently the apex for deliveries, with a minimum of 21 projects due to complete worldwide. The rate is still fairly steady in 2025, with at least 13 openings, while another seven should arrive by the end of this year and a further five in 2026.

Likewise, drilling down into project phase analysis, we can see at least 32 hotels are in a planning stage as against 27 under construction.

Today’s standings

As at 30 June this year, Hyatt Place had 419 hotels in operation encompassing 61,850 keys. This represents a 2% rise in site total and a 5% key uptick compared to the prior 12 months, from June 2022’s 406 sites comprising 58,885 rooms.

The Hyatt Place concept combines style, innovation and 24/7 conveniences to create an easy to navigate experience for today’s multi-tasking traveller. As well as thoughtfully designed guestrooms featuring distinct zones for sleep, work and play, and free flowing social spaces that offer seamless transitions from work to relaxation, the brand’s hotels also offer freshly prepared food around the clock and efficient service.

Madinah megaproject

Hyatt Place’s current largest slated project is Hyatt Place Madinah in Saudi Arabia, an 860-key property which is part of a treble deal the chain signed at the beginning of this year with Rua Al Madinah Holding Company. Grand Hyatt Madinah and Hyatt Regency Madinah are the other two projects, with each brand making its Madinah debut.

The Hyatt Place hotel will feature a large dining restaurant, event space and a fitness centre. It will provide self-reliant travellers with a casual and stylish environment for all types of stay occasions.