Fairmont and Arora Group announce Bedfordshire hotel plans

Image © Accor
Following its previous acquisition by Arora Group, Luton Hoo Hotel, Golf & Spa will now be redeveloped under the Fairmont Hotels & Resorts brand.

Before becoming a Fairmont property, the hotel will undergo a multi-million-pound renovation over the next few years, bringing a whole new level of luxury to the historic site.

A growing partnership

Arora Group acquired Luton Hoo Hotel, Golf & Spa in Bedfordshire in December 2021. Now the group has announced the signing of an agreement, growing its partnership with hospitality group Accor, to redevelop the property under the Fairmont brand.

On reopening as a Fairmont hotel, the property will join a collection of other legendary Fairmont hotels across the UK and Ireland including The Savoy, A Fairmont Managed Hotel, in London; Fairmont St Andrews in Scotland; Carton House, A Fairmont Managed Hotel, in Ireland; and Fairmont Windsor Park near Windsor, which is also owned by Arora.

“We are thrilled to have the opportunity to partner again with Arora Group, building upon our tremendous success at Fairmont Windsor Park,” said Sébastien Bazin, Chairman & CEO, Accor. “This is an exciting project, truly a piece of history in this region, and we are honoured that Arora has entrusted it to Fairmont.”

Mark Willis, CEO, Fairmont Hotels & Resorts, added: “There are few hotels in the world with the incredible heritage and grand, elegant estate of Luton Hoo Hotel, Golf & Spa. This is a perfect addition to a collection of hotels that already includes such icons as The Plaza in New York, The Savoy in London, Fairmont Peace Hotel in Shanghai.”

“We will be honoured to welcome the Luton Hoo Hotel to the Fairmont family, and are excited to see the property’s transformation unfold over the coming months and years.”

A historic setting

Luton Hoo Hotel, Golf & Spa is now set to undergo its multi-million-pound redevelopment. This redevelopment will enhance a property that stands out first for its historic charm. The five-star country house hotel stands within an estate dating back as far as 1601 and spanning a significant 1,100 acres in the border of Hertfordshire and Bedfordshire.

This bucolic location is easily accessible, with transport links making it easy to reach from London and Cambridge, with Luton airport also nearby.

Commenting on the news, Surinder Arora, Founder and Chairman of Arora Group, said: “We are incredibly proud to bring the prestigious Fairmont brand once again to Arora’s portfolio of hotels. Over the last decade, our estate has grown significantly, and we are excited to have this historic hotel join our other flagship properties.”

“Luton Hoo’s heritage is exceptional with guests such as Queen Elizabeth and Prince Philip spending part of their honeymoon there and Sir Winston Churchill giving his famous post World War II speech to a crowd of 110,000 people. Building on our existing expertise with the brand at Fairmont Windsor Park, we cannot wait to commence the redevelopment and bring this stunning hotel back to its full glory and potential.”