Ennismore inks deal for New Zealand quartet

by | 29 Aug 2022 | Pipeline, Projects

Artist’s impression of 25hours Sydney.

Accor’s Ennismore division has partnered with New Zealand hotel owner and developer CP Group to bring four new hotels to the country.

The agreement will see the opening of a Jo&Joe and two Tribe hotels in Auckland, and a Hyde in Queenstown. The hotels will complete across 2023-24.

The new city centre hotels will join Ennismore’s expanding collective in the Pacific region, such as Tribe Perth and SO/ Auckland, with scheduled additions including SO/ Melbourne, Mondrian Gold Coast and 25hours Sydney, set to open between 2023-25.

Lifestyle bounceback

Gaurav Bhushan, co-CEO of Ennismore, said: “This is a major milestone in Ennismore’s journey to bring our globally-recognised lifestyle brands to key cities in New Zealand. We want to be the leading lifestyle hotel player in the Pacific region and we see it as an opportunity to bring our fresh and exciting brands, which are rooted in culture and purpose, to visiting guests and neighbourhood locals.”

“Globally, the lifestyle segment is bouncing back from the impacts of the pandemic quicker than traditional hotels, driven mostly by strong F&B demand. This is generating robust interest and has a strong growth trajectory as we strengthen our position in this segment, with concepts that integrate the notion of entertainment and feature restaurants and bars.”

Unforgettable experiences

Bhushan continued: “Our lifestyle brands, with their unique and authentic F&B offering, make each a destination for both local communities and international travellers. We are excited to be introducing our lifestyle brands into New Zealand, and the combined expertise of Ennismore, Accor and CP Group will deliver unforgettable experiences.”

A spokesperson for CP Group said: “We are committed to rebuilding tourism in New Zealand and making a mindful and positive impact on our local communities through investment and job creation. The New Zealand tourism industry is returning and adding these remarkable Ennismore hotel brands to our portfolio elevates the appeal of the region further.”

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