Country overview: Over 111,000 rooms to be added to Germany’s hotel market [Infographic]

by | 12 Dec 2019 | Projects

The Sheraton Frankfurt Airport Hotel and Conference Center, one of the world’s top convention hotels. (Photo: Sheraton)

With 773 hotels in its pipeline, the German hotel market is looking as strong as ever, especially in key economic hubs.

Even though Germany is a well-established destination for both business and leisure travellers, the hotel market there is set to grow by leaps and bounds in the coming years.

Numbers from the TOPHOTELPROJECTS database reveal which German cities the most hotels will open in and which brands are growing their portfolios most aggressively.

Germany’s hotel market: enviable forecasts

Overall 773 new hotels are in Germany’s hotel pipeline and will add 111,723 rooms to the market in the near future. 46 properties are set to launch before the year is out, bringing another 6,028 rooms.

For 2020, 235 new hotels are slated to open which will add close to 30,000 rooms to the market. 2021 is also looking promising with a pipeline of 197 hotels and 32,187 rooms. 96 hotels with 16,095 rooms are already underway for 2022 and 199 are signed off for 2023 and beyond.

Of the 773 total projects, 322 will be in the 3-star category. The 4- and 5-star segments will receive 285 and 56 new properties respectively. With only 110 hotels a considerably smaller share of the openings will be in the 1- and 2-star budget sector.

Germany’s fastest growing urban hotel markets

The top three cities in terms of hotel openings are Hamburg with 48 properties and 9,635 rooms, Berlin with 38 hotels and 8,661 rooms and Munich with 28 launches and 4,858 rooms.

Dusseldorf and Frankfurt follow closely with 27 and 26 hotels each and it is worth noting that the properties in these two cities will on average be larger than those in Germany’s other cities.

Germany’s 5 fastest expanding hotel brands

The lifestyle brand the niu is growing by 35 properties and 8,104 rooms and has plans to launch at least one property in most of Germany’s primary and secondary cities.

IHG’s Holiday Inn Express is planning 28 hotels with 4,777 rooms, followed by Marriott’s Moxy Hotels with 14 openings and 2,548 rooms.

While Premier Inn and Dormero will each open 13 hotels, Premier Inn will gain twice as many new rooms as Dormero due to larger key count in their properties.

Noteworthy hotel projects in Germany

At the beginning of 2022, the impressive Estrel Berlin will celebrate the completion of its expansion. Then the hotel will boast 1,125 keys and over 15,000 sqm (161,460 sqft) of event space. It is already one of the world’s top conference hotels, but the tech upgrades and improved amenities will truly set it apart from the competition.

The Sheraton Frankfurt Airport Hotel and Convention Centre is also undergoing refurbishment which is due to be completed by late 2021. After this, the building will be home to two separate hotels, one under the Sheraton brand and one under Marriott’s signature Marriott Hotels & Resorts umbrella. They will offer a total of 779 keys.

Another hotel getting a facelift is the InterContinental Berlin. This 558-key property will see its rooms and public areas redone all while the property still operates and welcomes guests. To ensure guests are not unnecessarily interrupted, the work will be done in several phases.

The nhow – One Frankfurt is an exciting opening to look forward to. The 375-key hotel will occupy the lower 14 floors of the One building which will be home to a sky bar on its 48th floor. The wrap-around terrace offers 360-degree views of the city. In addition, the hotel will offer a 1000-sqm (11,000 sqft) convention centre as well as restaurant, bar, café and fitness facilities.

Let’s take a look at a few more hotel projects in Germany:

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