BWH Hotels’ boutique brand Aiden now counts 58 hotels around the world, following 4 openings this year in Germany, Thailand, and the United States. The design-focused brand, part of BWH’s portfolio alongside WorldHotels and Best Western, has more than 20 additional properties in development. Each new hotel ties its design to the neighborhood around it, a theme the company plans to keep leaning on as it grows.
The four latest openings landed in different corners of the map. Aiden by Best Western Velbert opened in Germany in January, followed by Aiden Surawong Bangkok in May, a 77-room property aimed at travelers who work while they wander. Also in May, Aiden by Best Western Sacramento Downtown debuted with design nodding to the city’s creative scene. Aiden by Best Western Kansas City Downtown rounded out the group in June, drawing on the city’s food and music culture for its look and feel.
More Openings on the Way
Four more hotels are set to open between now and 2027. Here’s where Aiden is headed next:
- Aiden Denver (Fall 2026) – Located in the RiNo arts district, with a rooftop bar called Rooftop Social.
- Aiden Tempe (Fall 2026) – Near Arizona State University, featuring a pizza concept called Burnt Flour.
- Aiden Toronto Airport (Fall 2026) – The brand’s first Canadian hotel, converted from a former office building, with 145 rooms.
- Aiden Pullman (Summer 2027) – Near Washington State University, overlooking the Palouse hills in eastern Washington.
The Toronto property stands out for its location and its backstory. Instead of building new, developers are turning an old office building into a 145-room hotel near the airport, complete with a skylit atrium restaurant and a cocktail lounge. It will mark Aiden’s entry into Canada.
Art Program Expands to Denver
Aiden has also been building out an art program called “Art Welcomes You In,” which pairs local artists with each hotel’s design team. The idea is to make each property look like it belongs to its neighborhood rather than to a chain. The program started at the Sacramento hotel, where local artist John Osgood painted a 55-foot mural in the lobby.
That same approach is now headed to Denver, where artists will be commissioned to create work tied to the RiNo district’s character. BWH has not said which other hotels might get similar installations in the future.
Brad LeBlanc, BWH’s Chief Development Officer, said the brand is trying to give guests something different from a standard hotel stay while still offering the backing of a larger loyalty program. He said, “Every hotel has its own story and creative expression, while still benefiting from the global scale, support, and reach of our portfolio. It’s a combination that’s resonating strongly with both guests and developers.”
