Conversion project brings Novotel to Valencia

Image of Expo Hotel Valencia by Zarateman via Wikimedia Commons.
Accor brand Novotel is entering Valencia, Spain, by taking over an existing property near Turia Garden.

The current Expo Hotel will be converted to become Novotel Valencia with completion scheduled for the second half of 2024.

Modern and traditional

This project has been launched thanks to a franchise agreement sealed between Accor and Pictet Alternative Advisors, the alternative investment division of Swiss private bank Pictet.

The hotel’s design will be modern and traditional, a mixture which reflects the architecture of the city. Novotel Valencia will be the first in Spain to feature Sundukovy Sisters’ design, which is characterised by modernity, timelessness and elegance. This new Novotel concept has already been successfully implemented in other European cities such as Paris, Liverpool and Amsterdam.

Complete renovation

The 12-storey building will be completely renovated, encompassing 370 rooms, a coffee shop and a restaurant, a rooftop terrace with an outdoor pool and bar, a gym, a breakfast room, and a large meeting and coworking area. It will also have an adjacent parking space.

The renovation will be led by architecture and interior design studio, Mönica Fullana, with the project complying with the sustainability standards and regulations set by the Accor group’s policy.

Strategic location

Given its strategic location, the property is intended to compete in the corporate and MICE segments, as well as the leisure and family segments.

The hotel will be managed by Hesperia Group.

Strong collaboration

Coré Martin, Accor’s VP of development for Spain and Portugal, said: “This agreement with Pictet allows us to continue to expand our presence of Novotel in the major cities of the Iberian Peninsula. It is a pleasure to have the confidence of a leading independent investment firm such as Pictet and its team in Spain. This is a magnificent collaboration that we hope to replicate in future projects.”

Pablo Granell Peris, head of real estate at Pictet Alternative Advisors for Spain and Portugal, added: “We are delighted to commence this partnership with Accor and Hesperia. We have strong conviction in the hospitality market of a city like Valencia and are confident that our partners will be able to drive performance out of the highly attractive lifestyle product offering we are developing with them.”

Pipeline projects

This flagship hotel will be the brand’s 13th in the Iberia region, with hotels in other large cities including Madrid, Barcelona, Lisbon, Porto, Seville and Malaga. The project adds to the brand’s existing network of more than 550 hotels worldwide.

More than 175 Novotels are planned to open worldwide, with upcoming European additions including the 163-key Novotel Westfield Überseequartier Hamburg Süd arriving in the German port city in Q1 2025; in the same quarter, the 187-room Novotel at The Sage Gateshead will open in Newcastle, UK; and Novotel Milano Sesto will bring 220 keys to the northern Italian city in Q2 2025.