Brand overview: Fairfield Inn & Suites to add 10,000 rooms

by | 03 Sep 2020 | Portfolio

The Fairfield Inn & Suites New Buffalo. (Photo: Marriott International)

The TOPHOTELPROJECTS construction database indicates that Fairfield Inn & Suites by Marriott will grow by over 10,000 rooms in the coming years, primarily in North America and Asia Pacific.

It’s remarkable to think that Fairfield Inn & Suites by Marriott is on course to grow by 62 hotels and 10,067 rooms, according to our exclusive research. We look more closely at the brand’s growth plans.

Steady expansion

As it stands, 14 projects are in the pipeline for the remainder of 2020, bringing a total of 1,805 more rooms online – yet only four of them are in the pre-opening phase, suggesting that some may yet be pushed back as a result of the Covid19 crisis. In 2021, another 19 Fairfield properties will open, adding 1,840 keys to the brand’s portfolio.

A further 11 launches with 1,868 rooms are scheduled for 2022, while 18 more projects with 4,554 keys are on the cards for 2023 and beyond.

Fairfield’s key growth regions

With 36 hotels and 4,294 rooms in its pipeline, North America is the brand’s top growth region. Asia Pacific follows with 25 projects and 3,173 rooms.

The US dominates the list of Fairfield’s fastest-growing national markets with 34 projects and over 4,000 additional rooms. Japan comes in second place with 15 openings and 1,225 keys, while China and Canada follow with seven and two properties respectively, and Saudi Arabia concludes the list with a single 2,600-room opening.

In terms of new property count within a single urban area, the central Japanese city of Gifu takes the lead, with its four Fairfield properties set to add 270 rooms to the local hospitality scene. Whitestown in Indiana and Mihara in Japan, by way of comparison, will both get two new hotels with 192 and 120 rooms respectively.

Noteworthy Fairfield hotel projects

The largest hotel currently in the brand’s pipeline is the Fairfield by Marriott Makkah Al Naseem in Saudi Arabia, according to our data. This 2,600-room property is set to rise in five towers in the Al Naseem district, close to the Grand Mosque, with well-appointed modern suites that offer separate areas for working and sleeping. The property’s public spaces and lounge areas are expected to feature the Fairfield brand’s ‘Modern Calm’ aesthetic, which embraces open layouts, multifunctional space and natural light. The opening date is set for Q1 2023.

Owned by Royal Field Development Company, meanwhile, the 90-room Fairfield by Marriott Phnom Penh will occupy a prime section of the Russian Boulevard in the city’s administrative centre when it opens in early 2022. It will offer easy access to the key corporate, diplomatic and tourist areas of Cambodia’s capital. The flexible onsite restaurant will serve an authentic mix of local and international flavours, while a well-equipped fitness centre will help guests maintain their health while on the road.

Not to be overlooked, Fairfield Inn by Marriott Lanzhou will open its doors in Q2 2021. The newbuild property will be part of the Sanwei Plaza development in the heart of Lanzhou’s downtown area. As the capital of China’s Gansu province, Lanzhou attracts both business and leisure guests, and the scheme has been designed to cater to both segments with a variety of amenities that includes dynamic F&B venues, meeting rooms and a gym.

Many TOPHOTELNEWS articles draw on exclusive information from the TOPHOTELPROJECTS construction database. This subscription-based product includes details of thousands of hotel projects around the world, along with the key decision-makers behind them. Please note, our data may differ from records held by other organisations. Generally, the database focuses on four- and five-star schemes of significant scale; tracks projects in either the vision, pre-planning, planning, under-construction, pre-opening or newly opened phase; and covers newbuilds, extensions, refurbishments and conversions.

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Fairfield by Marriott is a lower cost brand of hotels franchised by Marriott International.