Austrian hotel chain moves into Salzburg

by Clare Nicholls
October 5, 2023
Hotel Projects, Projects

Austria-headquartered Harry’s Home is heading to a new city in its country of origin, with plans for a site in Salzburg.

The aparthotel brand will take over operation of the former Wolfgang’s Hotel, turning it into Harry’s Home Salzburg.

Long-term partnership

With an opening planned for Q1 2024, the 119-room hotel will be equipped with a lobby area, a lean food and beverage concept, one conference room, a gym and underground parking.

Harry’s Home signed a long-term partnership for the site with owner Fanny-v-Lehnert Grundstücksgesellschaft, in a deal facilitated by consultant, PKF hospitality group.

Convenient location

The site is in the vicinity of Salzburg’s main train station, near numerous retail stores alongside restaurants and cafes. There are also excellent public transport connections.

Salzburg’s hotel market has seen significant rebound after the pandemic and the city has experienced some positive signs that the meetings and events, leisure and corporate segments are starting to return.

Closing a geographical gap

Harald Ultsch, CEO of Harry’s Home, said: “With our Salzburg location, we will gain a foothold in another major city at the beginning of 2024, thus also closing a geographical gap in our portfolio. After Vienna, Graz and Linz, Salzburg will give us a presence in Austria’s four largest metropolises.

“Salzburg is known for its cultural highlights, from Mozart’s birthplace to the famous festival. Sightseeing trips are therefore of particular importance. With our attractive location near the train station, we are once again promoting the relaxed and green arrival by train.”

Complementary completion

Stefan Catic, head of operator search at PKF hospitality group, noted: “Salzburg is a very unique market in Austria with a strong demand for a diverse hospitality offering. Harry’s Home fully understands the needs of future travellers and will create a new product which will complement the current hospitality landscape around the main train station of Salzburg.”

Oliver Winter, who is responsible for the property’s operation, along with the a&o hostel next door, added: “With Harry’s Home we have a very good completion of Salzburg’s main station hotel location. a&o and Harry’s Home in this neighbourhood will complement each other well.”