Adagio appoints COO to lead renovation strategy
Accor aparthotel brand Adagio has chosen a new chief operating officer and member of its management committee.
Jean-Marc Schnell will take on the role to capitalise on the brand’s strong growth in activity.
Schnell aims to use his experience as a leader in the hotel industry, acquired on three continents over 30 years, to support Adagio’s growth plan.
As a member of the management committee, he will lead the operations team in France and Europe, implementing a renovation plan and monitoring the transformation of the network, along with supporting Adagio’s ambitious development plan in France and internationally, and participating fully in the company’s CSR ambition.
Schnell built his experience around the hospitality industry’s ethos of working with people. His career started as a director of independent hotels in the Alsace and Calvados regions, following being the director of the franchised Sofitel in Montpellier. He then joined the Accor group in 2003 to develop operations in Africa with a network of 40 hotels in 15 countries until 2016.
He finally moved to the Accor Central Europe team, based in Munich, as VP of operations for the economy and midscale segments in Germany and Austria (205 hotels) before becoming SVP of franchise operations and in charge of owner relations during the covid crisis with more than 70 partners.
Schnell stated: “I am here to lead Adagio towards improvement and increased results. My objective will be to support development, among other things through franchising, in a human and responsible way of thinking, with customer satisfaction at its heart.”
Adagio combines the comfort of a flat with the services of a hotel. Mainly found in city centres and sought-after regions, the brand was founded in France in 2007 as a joint venture between Accor and Pierre & Vacances Center Parcs.
What was originally 16 aparthotels in two countries has now become a rapidly growing company with the aim of being present in Europe as well as in the Middle East and Latin America. Today, Adagio is the European market leader in the aparthotel sector with 125 properties around the world and aims to expand its network to a total of 200 aparthotels with 15,000 flats by 2024.
Already in the pipeline are Aparthotel Adagio access Brussels Airport, bringing 160 keys to the Belgian capital in Q2 2023; Adagio London Whitechapel https://app.tophotelprojects.com/hotels/30965, which will consist of 112 studios and 35 apartments, set to arrive in the UK capital city in Q4 2023; and the 119-room Aparthotel Adagio Access Neckarpark, which is coming to Stuttgart, Germany, in Q3 2024.
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