Accor’s Emblems lined up for Chinese world heritage site

Accor is planning a new flagship destination for its latest luxury brand, Emblems Collection, at the West Lake of Hangzhou, a UNESCO-designated world heritage site in China.

The hotel group’s agreement with Zhejiang Tourism Investment Group will see Emblems Collection Hangzhou West Lake opening in 2024.

Environmental reflection

The 126-room luxury resort will express an ‘artistic spirit’, surrounded by mountains meeting water, with facets of art and local culture embedded in the hotel.

The site is aiming to make eco-friendly and environmentally sustainable choices in its actions and services. The water garden in the grounds of the hotel will be a focal point of the resort, guiding guests through the property.

Inside, the hotel will reflect its natural environment with soft lighting and textures. The resort will be designed by ACRC, The Architectural Design & Research Institute of Zhejiang University; with landscaping by the Human Landscape Research Institute, China Academy of Art; and interior design by Cheng Chung Design.

Idyllic retreat

Gary Rosen, CEO, Accor Greater China, said: “We are honoured to have been chosen by Zhejiang Tourism Investment Group to bring our shared vision to life. The new Emblems Collection hotel in Hangzhou will be an idyllic retreat like none other – a slice of heaven on Earth in the heart of a world heritage site.

”The bespoke approach of the Emblems Collection brand allows the destination and history of each of its properties to shine, giving us the opportunity to create a distinctive luxury experience in West Lake that is transformative, soulful, and will fully connect our guests to the ancient wonders and timeless beauty of this special part of the world.”

Premium pipeline

Launched in 2021 as Accor’s first luxury collection brand, Emblems Collection is a global portfolio featuring properties that are emblematic of their destinations, designers, or places in history. With four hotels signed in 2022, Emblems anticipates a portfolio of 60 properties worldwide by 2030, with Accor indicating that further  hotels and global destinations will be announced throughout 2023.

The brand’s first signing was Guiyang Art Centre Hotel, Emblems Collection in Guizhou province, China. This 64-room site is due to complete in Q2 this year and is a conversion of the former Guiyang Art Centre, which was originally built as an opulent private residence. Also in the pipeline is Emblems Clark, in Clark, The Philippines, which will deliver 200 keys in 2025.

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