Imagery courtesy of Wyndham Hotels & Resorts.

Wyndham Hotels & Resorts has begun construction on a prototype site for its new ‘Project Echo’ extended stay brand.

The groundbreaking of the first property took place in Plano, Texas, USA, with completion expected in the second half of 2023. The building is owned by Gulf Coast Hotel Management.

Fresh template

The all new-construction brand, operating under the working title ‘Project Echo’ is seeing great momentum with 72 hotels in the development pipeline as of the end of the second quarter.

The purpose-built, 124-room prototype requires just under two acres of land. Coming in at just over 50,000 sq ft—nearly 74% of which is rentable—individual rooms average 300 sq ft. The rooms consist of single- and two-queen studio suites with kitchenettes as well as efficiently-designed public spaces—a lobby, fitness centre and guest laundry.

Milestone moment

Geoff Ballotti, president and CEO, Wyndham Hotels & Resorts, said: “This is a milestone moment for Wyndham, as we break ground on our first hotel under this innovative, extended-stay hotel brand. Demand for extended-stay accommodations continues to surge as interest continues to grow among both guests and developers. As the nation’s leader in economy and midscale hotel accommodations, this is the ideal time to introduce a cost-friendly and all new-construction brand, starting with this important and growing Texas market.”

Ian McClure, CEO of Gulf Coast Hotel Management, added: This new development will offer a modern, extended-stay product with all the conveniences of home for both leisure and business travellers visiting north Texas. We were attracted to Wyndham for this project due to their expertise, and how this new brand is custom-designed with the developer in mind.”

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