Wyndham and Playa team up to take over Dominican Republic resort

Wyndham Hotel Group is linking up once again with Playa Hotels & Resorts for the rebrand of a four star site in the Dominican Republic.

Located in the northeastern region of the Samaná peninsula, this will be the fourth Wyndham Alltra all-inclusive resort managed by Playa.

All age target

The agreement will see Playa take over the management of what is currently Grand Paradise Samaná, which will be renovated and rebranded as Wyndham Alltra Samaná.

Targeting the all-ages segment, the opening date of the rebranded 404-room resort is set for the third quarter of 2023.

Alltra alignment

The property owners will be renovating the resort to align with Alltra standards. Renovations will focus on main common areas, food and beverage outlets, and guestrooms.

Designed to cater to the upper-midscale segment, the rebrand will ensure guests enjoy upscale food and beverage, services, amenities, and activities with an expressive local flavour.

Desirable destination

Fernando Mulet, chief investment officer for Playa said: “We are pleased to continue the growth of the Wyndham Alltra brand and are excited to launch a new property in a fast-growing region of the Dominican Republic.

“Many developers are beginning to hear about Samaná, and we’re excited to support the awareness of this desirable destination with the opening of this new resort.”

New territory

The first all-inclusive brand from Wyndham Hotels & Resorts, Wyndham Alltra pairs the scale and resources of the world’s largest hotel franchisor with Playa’s ability to provide best-in-class hospitality and guest value.

As part of the Playa’s 10th anniversary expansion plan, this latest agreement allows the company to diversify geographically and grow the novel Alltra concept in a new territory for Wyndham.

Superyacht resort

Another Alltra site in the pipeline is Wyndham Alltra Cat Ba, a 300-key stationary superyacht resort which will be moored in Tran Chau, Vietnam.

Scheduled to complete in 2025, it will be the first project under the partnership of Wyndham and local developer Alliga Eternity Company. In addition, the superyacht will boast eight food and beverage outlets, a series of meeting rooms, a swimming pool and a gym.