Radisson revels in Polish push

by | 23 Sep 2022 | Pipeline

Radisson Hotel Group is planning to further expand its portfolio in Poland, with upcoming openings taking its operational sites in the country to 23, representing more than 5,200 rooms.

The group’s pipeline in the central European nation currently stands at six properties.

Determined developments

Scheduled launches include the imminent 240-room Radisson Blu Resort & Conference Center, Ostroda for early 2023, boasting extensive leisure as well as conference and meeting facilities. Summer 2023 will see the opening of both Radisson RED Krakow and Radisson Apartments Krakow, both part of the Unity Centre business complex in Poland’s second-biggest city.

Moving into 2024, the group plans to open another upper-upscale resort on the Baltic coast with the 200-key Radisson Blu Resort, Miedzywodzie. Radisson Resort & Suites Ustronie Morskie will be the group’s 23rd property in Poland and its eighth resort, reinforcing Radisson’s position as a major international resort operator in the country. It is scheduled to open in 2025.

Diverse portfolio

The signings of Radisson Resort & Suites Ustronie Morskie and Radisson Serviced Apartments Krakow are launching the group’s new serviced-apartments brand extension to Poland under the Radisson brand. The serviced apartment product reported more investor and operator appetite during the past 2 years, considering its operating model proved to be more resilient to the volatile market conditions.

Radisson feels that its existing 17 Polish hotels represent a diverse portfolio, making it resilient to changing travel demands, which was especially felt during the pandemic. The group operates hotels under Radisson Collection, Radisson Blu, Radisson and Park Inn by Radisson brands, and recently introduced two new brands to the Polish market: Radisson RED, an upscale lifestyle brand with informal service and standout design, and Radisson Individuals, a complement brand to the other existing brands in the portfolio. Radisson RED Gdansk opened in August 2022 and is located on Gdansk’s Granary Island. Andersia Hotel & Spa Poznań, a member of Radisson Individuals, also opened in the same month.

Higher targets

Elie Younes, executive vice president and global chief development officer at Radisson Hotel Group, commented: “After a record year in 2021 with continued growth of all our brands worldwide, we have set ourselves even higher targets for 2022. Globally, over the past three years, we have invested more than $400 million to further strengthen the relevance of our brands and developed new business offerings. We have invested another $100 million in state-of-the-art IT infrastructure. All this to give owners and guests world-class digital solutions to help serve guests, manage properties, and optimise revenues and costs. Poland is an important market for our growth strategy in Europe.”

Valerie Schuermans, vice president business development, Central and Western Europe added: “We reactivated our growth plan for Poland since 2016 when we initiated a growth strategy focused on creating a diverse footprint across urban and leisure destinations, operating in the midscale to luxury segment under management and franchise agreements. Today we are proud to announce that we achieved a strong and resilient portfolio of 23 hotels with more than 5,200 rooms under six brands of the Radisson Hotel Group. We thank our partners for their confidence in the Radisson Hotel Group.”

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