The agreements were signed as part of Radisson’s partnership with Magic Norway AS, with all of the upcoming properties to be located in the picturesque city of Bergen, Norway.
Two of the properties will be Radisson Individuals hotels and the other two will be under the Group’s Prize by Radisson brand. All four properties have strategic locations and are set to open in the coming months.
With these new signings, the first Radisson Individuals and Prize by Radisson hotels are introduced to the Nordics. This strategic expansion reinforces Radisson Hotel Group’s commitment to providing world-class accommodations in renowned destinations and expands the Group’s portfolio to five properties in Bergen.
Nestled between majestic mountains and shimmering fjords, Bergen is a UNESCO World Heritage city renowned for its rich history, vibrant culture, and natural beauty.
From the iconic Bryggen, the old wharf of Bergen, to the scenic Fløibanen, a funicular railway that connects the city center with Fløyen, one of the seven city mountains from which visitors can enjoy magnificent views, Bergen offers travelers an unparalleled mix of historical charm and modern allure.
Elie Younes, Executive Vice President and Global Chief Development Officer at Radisson Hotel Group, comments: “We are thrilled to announce these additions to our portfolio in Norway, marking a relevant milestone in our journey in the Nordics.
“We look forward to a fruitful collaboration with Magic Norway AS and are grateful for their trust in our brands. These new signings represent our relentless dedication to providing exciting opportunities and possibilities to our guests and owners”.
Brand debuts in the Nordics
Radisson Individuals is a brand that allows hotel properties to maintain and promote their unique characteristics and personalities, whilst meeting the high standards of quality and service that guests have come to expect from Radisson Hotel Group.
Prize by Radisson properties offer a lifestyle midscale experience with a unique personality, at the investment cost of an economy hotel. The compelling design proposition brand is suitable for new-builds and conversions with high GOP margins (+50%) and a lean operating model.
“I’m delighted that with these signings we are going back to our Scandinavian roots and are able to expand our footprint in Norway with the introduction of the first Radisson Individual and Prize by Radisson hotels,” said Adela Cristea, Vice President Business Development for Northern and Western Europe, Radisson Hotel Group.
Radisson Hotel Group is the leading international hotel group in the Nordics and is represented with Radisson Collection, Radisson Blu, Radisson RED, Radisson and Park Inn by Radisson across the region. Radisson Hotel Group has more than 50 hotels in operation and under development in the Nordic region.
