Project of the Week: Conrad Costa del Sol

Imagery © Hilton.
Our five star Project of the Week is Hilton Worldwide flagship brand Conrad Hotels and Resorts’ first site in Spain.

The luxury Conrad Costa del Sol in Casares will result from the wholesale transformation of the former Hotel Doña Julia.

Plot growth

The developer, Markway Inversiones, a Spain-based company of Hong Kong-headquartered Platinum Estates Group, purchased a 40,000 sq m plot of land between Marbella and Sotogrande in 2019. When a nearby hotel project failed the developer then snapped up a further 11,000 sq m of land to create an over 50,000 sq m estate.

The project involves an investment of more than €70 million, €60 million of which will be allocated to the work and about €11 million to the subsequent equipment.

Extensive restoration

With the former Hotel Doña Julia site being abandoned, the project partners have had their work cut out to transform the resort to the exacting standards of the Conrad brand.

Therefore, they brought local project management experts EdP onboard to carry out the architectural and engineering design, with Jose Garcia serving as project manager and Benjamín Gallardo as the leading architect. Garcia detailed that he will adapt the architectural style in a relevant way to Hilton’s requirements.

Luxurious facilities

Originally the project brief called for 196 keys, but this has since been revised down to 182 spacious contemporary guestrooms, including 12 luxury suites. Furthermore 41 serviced apartments and eight villas are planned for the site, with the aim of attracting new guest categories such as digital nomads.

The hotel will be divided into a main building and the luxurious common areas and hospitality areas, which will include three restaurants, one of which will be high-end; two bars; a gym; a large spa with indoor pool; multiple outdoor pools and underground parking for 120 vehicles. The eight villas will surround a central pool. 

Schedule slippage

The property was first estimated to complete in early 2022, then that shifted to 2023, but now the current timetable has the hotel opening in Q3 2025.

Construction work finally began in May of this year and is due to last 20 months. The initial two months saw the first phase of demolition for infrastructures that were in a poor condition. Subsequently, the reform and construction phase of the new facilities was expected to begin.

Conrad collection

The new hotel will join a collection of Conrad Hotels and Resorts spanning five continents. Each property features contemporary luxury experience, intuitive service and infinite connections with local culture, powered by the latest innovation.

Conrad Costa del Sol will be no exception, boasting sea views from its vantage point in the Andalusian hills. The Costa del Sol’s vast coastline, which is home to more beaches than any other area of the Andalucía region, is a five-minute drive away.