A Hyatt Hotels Corporation affiliate has entered into an exclusive collaboration agreement with German chain, Lindner Hotels, to increase Joie de Vivre (JdV) by Hyatt’s European footprint and debut it in Germany.
It is expected that more than 30 hotels from the family-run German hospitality business across seven European countries will join the Hyatt portfolio.
Joie of transition
The majority of the properties are slated to transition to the JdV brand, a collection of independent hotels.
As part of this agreement, Lindner Hotels will have access to data-driven support around brand health, guest experiences and revenue optimisation from Hyatt’s global franchise and owner relations group, a dedicated team focused on the performance of franchise hotels, and owners and operators.
New markets
Lindner, founded in 1973 by architect Otto Lindner, operates a variety of properties under the ‘Lindner Hotels & Resorts’ and the ‘me and all hotels’ brands in key cities across Germany and in central and eastern Europe. The agreement will expand Hyatt’s brand footprint to 15 new markets and extend distribution in key destinations such as Dusseldorf, Frankfurt, and Hamburg.
The Lindner portfolio will further increase Hyatt’s lifestyle footprint with the addition of an estimated 5,500 rooms, significantly growing Hyatt’s German system size.
Capital investments
Hyatt’s president and CEO Mark Hoplamazian said: “We are thrilled to continue Hyatt’s asset-light growth journey in Europe through this meaningful strategic collaboration with Lindner. The addition of Lindner’s desirable hotel portfolio will substantially grow Hyatt’s brand footprint in Germany and bring our guests and ultimately our World of Hyatt members to a variety of new destinations across Europe including Kiel, Leipzig, Sylt, Bratislava and Interlaken.
“We are grateful for the trust the Lindner team is placing in us and are excited to strengthen our collective guest offering through strategic capital investments being made by Lindner into the portfolio.”
Strong brand
Lindner CEO Arno Schwalie added: “We are delighted to have such a strong international brand by our side in Hyatt, with our shared focus on high quality and a holistic approach to hospitality.
“This type of collaboration is truly unique in the German market. As part of the JdV by Hyatt brand, Lindner remains a strong brand with its own identity and corporate independence, now aided by the power of Hyatt’s global brand awareness and first-class sales and marketing capabilities.”
Lindner has at least five pipeline projects underway at this time in Germany, including Lindner Hotel Scharbeutz, featuring 86 guestrooms, a lounge and restaurant area, a rooftop terrace and 700 sq m of spa and wellness areas; the 120-key me and all Hotel Kellenhusen, arriving in Q1 2025; and me and all Leipzig, adding 300 rooms to the portfolio in Q1 2025.
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An originator of character and imagination in boutique hospitality, Joie de Vivre has helped define an industry and today comprises the largest collection of boutique properties in California, with locations across America.
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