Over 30 Lindner hotels feel Hyatt’s Joie de Vivre

by | 27 Oct 2022 | Chains

A Hyatt Hotels Corporation affiliate has entered into an exclusive collaboration agreement with German chain, Lindner Hotels, to increase Joie de Vivre (JdV) by Hyatt’s European footprint and debut it in Germany.

It is expected that more than 30 hotels from the family-run German hospitality business across seven European countries will join the Hyatt portfolio.

Joie of transition

The majority of the properties are slated to transition to the JdV brand, a collection of independent hotels.

As part of this agreement, Lindner Hotels will have access to data-driven support around brand health, guest experiences and revenue optimisation from Hyatt’s global franchise and owner relations group, a dedicated team focused on the performance of franchise hotels, and owners and operators.

New markets

Lindner, founded in 1973 by architect Otto Lindner, operates a variety of properties under the ‘Lindner Hotels & Resorts’ and the ‘me and all hotels’ brands in key cities across Germany and in central and eastern Europe. The agreement will expand Hyatt’s brand footprint to 15 new markets and extend distribution in key destinations such as Dusseldorf, Frankfurt, and Hamburg.

The Lindner portfolio will further increase Hyatt’s lifestyle footprint with the addition of an estimated 5,500 rooms, significantly growing Hyatt’s German system size.

Capital investments

Hyatt’s president and CEO Mark Hoplamazian said: “We are thrilled to continue Hyatt’s asset-light growth journey in Europe through this meaningful strategic collaboration with Lindner. The addition of Lindner’s desirable hotel portfolio will substantially grow Hyatt’s brand footprint in Germany and bring our guests and ultimately our World of Hyatt members to a variety of new destinations across Europe including Kiel, Leipzig, Sylt, Bratislava and Interlaken.

“We are grateful for the trust the Lindner team is placing in us and are excited to strengthen our collective guest offering through strategic capital investments being made by Lindner into the portfolio.”

Strong brand

Lindner CEO Arno Schwalie added: “We are delighted to have such a strong international brand by our side in Hyatt, with our shared focus on high quality and a holistic approach to hospitality.

“This type of collaboration is truly unique in the German market. As part of the JdV by Hyatt brand, Lindner remains a strong brand with its own identity and corporate independence, now aided by the power of Hyatt’s global brand awareness and first-class sales and marketing capabilities.”

Lindner has at least five pipeline projects underway at this time in Germany, including Lindner Hotel Scharbeutz, featuring 86 guestrooms, a lounge and restaurant area, a rooftop terrace and 700 sq m of spa and wellness areas; the 120-key me and all Hotel Kellenhusen, arriving in Q1 2025; and me and all Leipzig, adding 300 rooms to the portfolio in Q1 2025.

Related Articles

Short stay specialist gains €21 million funding for expansion

Short stay specialist gains €21 million funding for expansion

Pictured: The Bob W team. Contemporary short stay apartment brand, Bob W, has secured €21 million in series A funding, led by IDC Ventures, Elevator Ventures, Verve Ventures and Flashpoint. ‍Based in Helsinki and Tallinn, Bob W believes the latest investment...

UK chain to rebrand in advance of expansion

UK chain to rebrand in advance of expansion

Great London Hospitality (glh), the largest hotel owner-operator in London, UK, is to rebrand this autumn. The business will become Clermont Hotel Group to align more closely with its anchor brand, The Clermont. European target This change of corporate identity marks...

The Ascott reveals how it will expand

The Ascott reveals how it will expand

Singapore-based extended stay specialist The Ascott has outlined its strategy for accelerated growth. CapitaLand Investment’s (CLI) wholly owned lodging business unit shared its business outlook in a panel discussion at a recent gathering of over 200 institutional...

Real estate firm buys six Iberian hotels to launch Next Gen brand

Real estate firm buys six Iberian hotels to launch Next Gen brand

Dutch-headquartered real estate company, Redevco, is to reposition its first six European hotel purchases, with sites in Spain and Portugal. The firm acquired the sextuplet for more than €80 million to launch its ‘Next Gen Stays’ joint venture (JV) platform....

Marriott snaps up Mexican brand

Marriott snaps up Mexican brand

Marriott International is poised to become the largest hotel company in the Caribbean and Latin America with the acquisition of a major part of Mexican firm Hoteles City Express’ portfolio. The $100 million deal encompasses the sale of the Mexican group’s five brands:...


An originator of character and imagination in boutique hospitality, Joie de Vivre has helped define an industry and today comprises the largest collection of boutique properties in California, with locations across America.

Pin It on Pinterest