Melia nabs former Fairmont hotel in Barcelona

Meliá Hotels International has taken on the management of Fairmont Barcelona Rey Juan Carlos I hotel with a view to repositioning it.

The hotel group signed a long term agreement with the luxury property’s owner and key investor, Tyrus Capital, and will rebrand it as Miranda de Pedralbes, named after the local residential area.

Enhancing unity

The site, located in Barcelona’s Pedralbes suburb, will be operated under the luxury Gran Meliá brand, with Meliá also tasked with managing the Palau de Congressos de Catalunya congress centre attached to it.

After having been closed since the suspension of its operations in 2020, the property will now be repurposed into a quality resort-destination. The new Gran Meliá hotel will enhance the unity of the hotel spaces, its Romantic Gardens and the old Torre Melina, which will be integrated with the hotel to bring greater light and life to its common areas.

Luxury raising

The planned renovation is intended to raise the hotel and the customer experience to the recognised standards of the group’s luxury brand, adding new leisure and dining spaces. This will include a rooftop area with city views.

By leveraging the swimming pool and garden area, the hotel will also offer an urban ‘pool club’. Other additions will be a signature restaurant and a signature spa.

Destination creation

The CEO of Meliá, Gabriel Escarrer, believes that the hotel will have everything to become the best urban resort in Barcelona. He detailed that Meliá Hotels International aims to create a “hotel-destination” for leisure and business travellers and conference delegates who wish to enjoy their stay to the full in an urban oasis overlooking the city. 

He added: “We are very satisfied with the agreement reached with Tyrus Capital, with whom we have had a close relationship and strong ties for many years.  We would also like to thank Barcelona City Council for their support in recovering a key tourism asset for the city which, under our expert management and with the prestige that comes with the Gran Meliá brand, will continue to contribute to the creation of social and economic value for the destination.”

Iconic revival

Tyrus’ CEO Tony Chedraoui stated: “We are really excited to start this new journey with Meliá Hotels International, with whom Tyrus has had a longstanding relationship for more than a decade, and we are confident that the re-opening of this hotel will be a success story that will revive this iconic asset in Barcelona. A city which has always been in my heart.”

Miranda de Pedralbes, a Gran Meliá Hotel, and the adjoining Congress Centre will reopen in the second half of this year on completion of the renovation and enhancement of guestrooms and public areas, and the addition of new leisure and dining facilities.

Elsewhere in Spain, the Meliá group has several other hotels in the pipeline, including the 100-key Zel Mallorca, the first site in the firm’s joint venture brand with tennis star Rafael Nadal, which will arrive in Q2 this year; Innside Madrid Valdebebas, bringing 273 rooms to the capital city in Q2 2025; and the 160-key Innside Cine Andalucia, arriving in Malaga Q2 2024.