Marriott International plans to expand its operations in Africa with the anticipated addition of over 30 hotels comprising over 5,000 rooms by the end of 2024.
The company’s growth across Africa is largely driven by its select-service brands which represent half of its current development pipeline in the continent.
Select growth
The select-service brands in the region, led by Protea Hotels by Marriott and Four Points by Sheraton, make up more than 50% of the company’s property additions in Africa through to 2024. Protea Hotels by Marriott already has over 60 hotels across nine countries on the continent. The brand expects to further expand its footprint across the continent with 10 anticipated additions by the end of 2024, including the imminent Protea Hotel Accra Kotoka Airport in the Ghanaian capital. Plans include the marque’s first properties in Kenya, Malawi, and Angola, and further expansion in South Africa where it is expected to open five new hotels.
Four Points by Sheraton continues to build on its momentum in Africa with five anticipated additions by the end of 2024. These expansion plans for Four Points by Sheraton include the brand’s entry into Uganda, Senegal, Democratic Republic of the Congo, and Cape Verde. The strand also expects to open its second property in Nigeria, Four Points by Sheraton Ikot Ekpene.
Premium demand
Furthermore, Marriott also continues to see growth opportunities across Africa for its premium and luxury brands. The company’s expansion plans for its premium brands across the continent include the launch of Delta Hotels in 2023. Delta Hotels, which aims to provide guests with what they need for a seamless travel experience, is expected to make its entry into Africa with the opening of Delta Hotels by Marriott Dar es Salaam Oyster Bay in Tanzania.
Plans for Tribute Portfolio, a growing global family of independent design-led hotels, include the expected opening of Laïla, Seychelles, a Tribute Portfolio Resort. The company is also slated to introduce the Westin Hotels & Resorts brand in Ethiopia with the anticipated opening of The Westin Addis Ababa. Additionally, Marriott International plans to grow its collection of independent properties under the Autograph Collection Hotels brand with new properties expected in Tanzania and Algeria, alongside Hotel Le Faberge, Autograph Collection in Casablanca, Morocco.
Liking luxury
Marriott International also plans to expand its portfolio of luxury brands with five openings in Africa by the end of 2024. The company is expected to introduce The Ritz-Carlton and St. Regis brands in Morocco with the anticipated additions of The Ritz-Carlton, Rabat Dar Es Salam, and The St. Regis La Bahia Blanca Resort, Tamuda. JW Marriott is expected to enter Kenya with the openings of JW Marriott Hotel Nairobi and JW Marriott Masai Mara Lodge, which will mark the company’s first property in the luxury safari space.
Karim Cheltout, regional vice president – development, Africa, Marriott International, said: “Marriott International’s expansion plans reinforce its commitment to Africa and highlight the growth of the travel and tourism sector across the continent. We continue to see opportunities to expand in major gateway cities, commercial centres, and resort destinations across Africa, while catering to the region’s ever-changing and evolving markets through our diverse range of extraordinary brands.”
Marriott’s current portfolio in Africa encompasses nearly 130 properties and more than 23,000 rooms across 20 countries.
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Marriott International is based in Bethesda, Maryland and encompasses a portfolio of more than 7,000 properties around the world.
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