London icon moves closer to Waldorf Astoria conversion

Imagery © 2022 Hilton.
Plans to convert Admiralty Arch, one of London’s most iconic historical landmarks, into a luxury hotel under the Waldorf Astoria brand are accelerating under new ownership with Reuben Brothers.

Since taking over the building over the summer, Reuben Brothers has been working closely with Hilton Worldwide to upgrade existing development plans for the site, in a partnership that aims to transform the monument while staying true to its heritage and refined aesthetic.

Landmark transformation

Set to open in 2025, Waldorf Astoria London Admiralty Arch will provide restaurants and bars with world-renowned chefs. The property will also feature two outdoor spaces: the sixth floor rooftop terrace and on the ground floor, where guests will be able to sit overlooking St James’ Park.

Central to the updated plans for the 96-key site is a newly developed two-bedroom suite boasting views of Buckingham Palace. The suite will sit at the centre of the building on the fourth-floor bridge and will be bookable for overnight stays and private events.

The hotel’s design and characteristics, now incorporating an increased room count and exclusive spa, will pay homage to the building’s historical significance, drawing inspiration from its storied past.

Palace proximity

The building, originally commissioned by King Edward VII in memory of Queen Victoria, stands at the end of The Mall opposite Buckingham Palace.

Throughout its history, Admiralty Arch has been home to leading figures of state and society, from Sir Winston Churchill – whose office was based within the arch when he was First Sea Lord of the Admiralty – to the author of the James Bond spy novels, Ian Fleming. To this day, Admiralty Arch plays an integral role in many ceremonial occasions.

Heart of London

Jamie Reuben of Reuben Brothers said: “Transforming and restoring Admiralty Arch – a true London landmark – into a five-star luxury hotel with restaurants, bars, a ballroom, spa and residences is an incredible honour for us. We are excited to be working with our esteemed partner, Hilton, to bring the Waldorf Astoria brand to the heart of London, and revitalising the area for hotel guests, visitors and London locals to experience and enjoy.”

Christopher J. Nassetta, president and CEO, Hilton, said: “Admiralty Arch is undoubtedly one of the most iconic landmarks in London and we are delighted to be working with Reuben Brothers on this magnificent hotel. With a legacy of preserving and enhancing incredible historical buildings, Waldorf Astoria is a natural fit for this development, and Reuben Brothers’ proven track record in delivering projects of this magnitude makes them a wonderful partner. Together we will write the next chapter of this exceptional building’s rich story and we look forward to expanding our partnership over the coming years.”

Waldorfs of the world

The hotel will join a portfolio of more than 30 Waldorf Astoria Hotels & Resorts across the world, with recent signings including the brand’s expansion to other iconic cities including Sydney, as well as the return of Waldorf Astoria New York, which is in the midst of an extensive refurbishment to preserve the building’s history.

In Europe, Waldorf Astoria Crete Sitia Bay will bring 177 keys to the Greek island, while in the country’s capital, Hilton Athens is in the process of being converted, partially into a 50-room Waldorf Astoria Residences Athens, by Q1 2024.