Locally inspired Hotel Indigo set to make its debut in Bandung

by | 09 Oct 2021 | News, Projects

IHG and long-term partner PT Hotel Dago Pakar have announced plans to open a Hotel Indigo-branded scheme in the Indonesian city, with a slated opening date of 2024.

The second hotel in Indonesia to emerge from this partnership, Hotel Indigo Bandung Dago Pakar will follow in the footsteps of existing property InterContinental Bandung Dago Pakar.

Finding inspiration from Bandung

On opening in 2024, the 275-key Hotel Indigo Bandung Dago Pakar will accommodate guests in northern Bandung’s Dago neighbourhood. In keeping with the rest of the brand’s outposts, this property will draw inspiration from its surroundings, and integrate key elements into its design, decor and service.

The site will pay tribute to the heritage of Dago Pakar and spirit of Bandung, weaving three themes into the guest experience: the healing and restorative power of water, artisan craftmanship and local folklore.

Serena Lim, vice president of development for IHG in Southeast Asia and Korea, said: “We are very excited to bring boutique brand Hotel Indigo to Bandung and extend our excellent partnership with PT Hotel Dago Pakar. The Hotel Indigo brand is growing in Indonesia with Hotel Indigo Bali Seminyak Beach and three more properties in the pipeline in Bintan and Jakarta.

“The brand’s growth momentum shows the appetite of travellers to explore the heart and soul of each location they go to and be inspired by new places, people and ideas. We are also seeing a demand for owners to create a unique hotel experience that celebrates and supports the neighbourhood and makes a positive impact on the community.

“With 24 hotels in Indonesia, Hotel Indigo Bandung Dago Pakar joins IHG’s pipeline in the country that includes 13 hotels with 2,520 rooms across five brands. With its growing middle class and large millennial population, we see Indonesia as a long-term key market for our estate of brands.”

A neighbourhood-oriented destination

The new hotel will house a café and bar, a health and fitness club, two swimming pools, a kids’ club and more than 1,800 sq m of event space. Notably, it’ll also feature the first rooftop pool and bar in Bandung with 360-degree views.

The project sits within Dago Pakar, a site previously known as Love Hill, 700 metres above sea level and surrounded by tea plantations, pristine forest and natural waterfalls. This is just a 30-minute drive from Bandung International Airport and close to the vast conservation area and botanical garden Djuanda Forest Park.

Purnawan Suriadi, director of PT Hotel Dago Pakar, said: “We want to establish Dago Pakar as a must-visit destination, bring out a deeper understanding of our rich culture and heritage that intertwines European influence from its colonial past as well as its young vibrant creative culture, and forge a meaningful connection between our guests, our hotel and the community.

“The Hotel Indigo design philosophy, which uses storytelling to bring the neighbourhood to life within the hotel while providing a gateway to inspiring and culturally rich locations, aligns with our vision for this property. We have a strong partnership with IHG and are very happy with the continued success of InterContinental Bandung Dago Pakar despite the pandemic. Since opening in 2015, it has transformed the area into a popular luxury destination for business and leisure travellers.”

Each Hotel Indigo property endeavours to capture the spirit of its local neighbourhood. There are now more than 125 of these hotels across the globe, with over 100 additional sites in the pipeline.

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Hotel Indigo is a new innovative brand designed for the style-conscious traveller looking for the individual approach and facilities of a boutique hotel.


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