Fairmont gets ahead of World Cup demand

by | 12 Aug 2022 | Hotel Projects, Projects, Refurbishments

Imagery courtesy of Long Beach CVB.

Accor brand Fairmont Hotels & Resorts is to redevelop the iconic Breakers Hotel in Long Beach, California, USA, transforming it into the city’s first luxury boutique hotel.

The high-end property will debut in 2023, restoring one of California’s most storied properties to its original grandeur. Fairmont is partnering with Long Beach-based investment and development group Pacific6 on the project.

Preparing for international sport

First opened in the roaring twenties as a lavish hotel on the waterfront, The Breakers was a sought-after destination for celebrities and dignitaries. The new renovation will make the property fit to cater for World Cup 2026 and Olympics 2028 attendees, with Long Beach acting as a host venue for both global sporting events.

The reimagined Fairmont The Breakers, Long Beach will feature high-end accommodations and amenities, including 185 boutique hotel rooms and suites; a rooftop pool and terrace overlooking the Terrace Theater Plaza; an open-air rooftop lounge and bar with 360-degree views of the Pacific Ocean and Los Angeles basin.

Guests can relax in a lavish two-story spa, wellness and fitness centre and a live jazz club and music lounge. More than 12,000 sq ft of flexible indoor and outdoor meeting and function space will be available. The hotel’s culinary programme will include five innovative food and beverage venues, including the reopening of the famed Sky Room restaurant.

Unique collection

Heather McCrory, CEO, Accor North and Central America, said: “We are honoured to play a role in the exciting redevelopment of Fairmont The Breakers, Long Beach. Fairmont and Accor are committed to growing our unique collection of hotels in the region, and we are thrilled to add this landmark property to our North American portfolio.

“Fairmont is renowned for the brand’s iconic, history-making properties, and The Breakers now becomes a part of that global legacy. The project will set the standard for luxury hospitality in Long Beach, bringing to life a vibrant and thriving destination appealing to locals and visitors alike. The timing is also ideal to add a third standout Fairmont property in Los Angeles, in advance of the FIFA World Cup in 2026 and Summer Olympics in 2028.”

Memorable luxury

John Molina, founding partner of Pacific6, commented: “”Pacific6 invested in The Breakers out of love and a desire to restore one of Long Beach’s most storied properties to its original grandeur, and a drive to create the most memorable, high-end luxury hotel in one of the city’s most sought-after locations. Fairmont has a long and successful history in operating luxury hotels and is the perfect partner to bring The Breakers, Long Beach to life. We are excited to work together as we return this historic landmark to its former glory.”

Steve Goodling, president and CEO of the Long Beach Convention & Visitors Bureau, added: “Fairmont’s presence in Long Beach allows us to grow both our convention and pleasure travel markets. Previously, certain conventions were not able to choose our destination because we were unable to offer a luxury boutique hotel. In addition, today’s travel segment of people looking for unique, intimate, luxury experiences has also grown dramatically. Fairmont answers the needs of both of these sectors for us and will help Long Beach continue to grow in its tourism marketing and sales.”

Fairmont’s record-breaking pipeline under development includes Fairmont La Paz Puerta Cortés Resort and Residences in Mexico, plus further US additions Fairmont Phoenix and Fairmont Orlando.

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