Deutsche Hospitality makes its mark in Ras Al Khaimah

by | 03 Apr 2022 | Chains

The hospitality company has partnered with Al Hamra to take on the management of two properties in Ras Al Khaimah.

Al Hamra Residences and Al Hamra Village Hotel will go under the Steigenberger Residences and MAXX by Deutsche Hospitality brand names.

Entry to UAE

Through its new partnership with the leading lifestyle developer and investment company in Ras Al Khaimah, Al Hamra, Deutsche Hospitality will signify the milestone of expanding into the United Arab Emirates.

“The partnership with Al Hamra represents an important milestone in Deutsche Hospitality’s growth strategy in the Middle East,” said Marcus Bernhardt, CEO of Deutsche Hospitality. “The United Arab Emirates is a very attractive market, and the potential for our eight hotel brands is high. Collaboration with a strong local partner will enable us to leverage this potential in the best possible way.”

Benoy Kurien, group CEO of Al Hamra, added: “As Ras Al Khaimah’s premier lifestyle developer and investment company, we are focused on enhancing the destination appeal of the Emirate and driving regional and global partnerships that create exceptional value for our customers and guests.”

“Our strategy supports the vision of the leadership to enhance Ras Al Khaimah’s reputation as a regional tourism and investment hub. The expansion of Deutsche Hospitality in the Middle East through the management of our award-winning assets further highlights the growing global investor appeal of Ras Al Khaimah and the high returns that Al Hamra delivers through its existing income generating assets.”

A lifestyle destination

These two properties, Al Hamra Residences and the Al Hamra Village Hotel, are a part of the award-winning Al Hamra integrated tourism destination.

Here, guests have access to facilities including Al Hamra Golf Club championship 18-hole golf course, Al Hamra Marina and Yacht Club and Al Hamra Mall.

The beachside Al Hamra Residences property comprises 143 apartments, from studios to five-bedroom options, along with a restaurant, beach bar, swimming pool with pool bar, gym and tennis courts.

The Al Hamra Village Hotel then houses 219 rooms across 52 villas and facilities such as a restaurant, pub and swimming pool, as well as plentiful green space.

Siegfried Nierhaus, vice president in the Middle East for Deutsche Hospitality, said: “In light of the constantly growing demand in the Gulf, we are delighted to be working with Al Hamra to enhance our presence in the region. We are confident that these two new properties will perfectly supplement Deutsche Hospitality’s portfolio in the Middle East.”

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The unique and varied Deutsche Hospitality portfolio includes the Steigenberger Hotels & Resorts, Jaz in the City and IntercityHotels brands. Deutsche Hospitality was acquired by Chinese hotel operator and franchisor Huazhu Group in January 2020.

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