Deutsche Hospitality brings new beats to Hamburg

by | 21 Sep 2022 | Hotel Projects, Projects

Imagery courtesy of Winking Froh Architekten.

Deutsche Hospitality will be opening a hotel under its new House of Beats banner in the Hanseatic city of Hamburg during Q1 2026.

Boasting 263 rooms, House of Beats Hamburg is being built as part of the Meltingport real estate development taking shape at Versmannstraße in the Elbbrücken Quarter in HafenCity.

Eco development

Real estate developers GBI and Nord Project are behind the new complex, alongside project manager Reos. The site will also house 200 apartments for students and trainees from GBI’s SMARTments brand family and about 4,600 sq m of office space.

Meltingport’s underlying strategy is to build a property which minimises CO2 output and uses as many recyclable circular-economy products as possible, then managing it efficiently and sustainably while conserving resources by the aid of digital technology.

Catwalk hotel

The hotel is a milestone for Deutsche Hospitality on its way to establishing a modern new hotel brand in its portfolio. Sites debuting the brand include: House of Beats Munich, House of Beats Trieste and House of Beats Milan.

The new lifestyle concept makes the hotel a hub for everyone interested in art and culture as well as cosmopolitan and fashion-minded travellers alike, with the aim of turning the hotel into a catwalk.

Ideal location

Deutsche Hospitality’s senior vice president of operations Denis Hüttig said: “Its vibrant and pulsating fashion, culture and music scene makes Hamburg our location of choice for a House of Beats hotel. Located directly in the centre of the northern German metropolis and in the immediate vicinity of the Elbphilharmonie, Sankt Pauli and the Portuguese Quarter, with House of Beats we offer a unique hotel experience to the kind of guests who are at home on the catwalks and stages of this world.

“In the coming years, we will be expanding the House of Beats portfolio to other locations such as Milan and other international world cities.”

Mixed use mission

Anja Bachmann, head of development at GBI Holding AG said: “We want to find the best possible mix of uses for each location to create a high-quality environment and sustainable urban development; mono-structures are to be averted. In an area as important for the city as HafenCity, this has to be an overriding objective.”

For Jürgen Paul, MD of Nord Project GBI Beteiligungsgesellschaft, the mix in the Elbbrücken Quarter is particularly effective: “With House of Beats and the apartments for students and trainees, we will be attracting a lot of young people to HafenCity. The whole of HafenCity will benefit from this far beyond the actual construction site.”

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ABOUT THE CHAIN

The unique and varied Deutsche Hospitality portfolio includes the Steigenberger Hotels & Resorts, Jaz in the City and IntercityHotels brands. Deutsche Hospitality was acquired by Chinese hotel operator and franchisor Huazhu Group in 2019.