Imagery courtesy of Tierra Hotels.
Family-run luxury lodges chain Tierra Hotels will see its three Chilean sites upgraded as part of an acquisition by Baillie Lodges.
The Australia-based boutique ultra-luxury hotel platform recently acquired a majority share in the Chilean firm, building on its existing portfolio of properties in Australia, New Zealand and Canada.
Meaningful investment
Baillie Lodges intends to meaningfully invest in the Tierra properties to ensure they maintain their unique market position as pre-eminent boutique hotels in Chile. In addition, the company plans to expand the Tierra hotel platform in the years to come through acquisitions and new greenfield developments.
Tierra’s current portfolio comprises: Tierra Patagonia in the Torres del Paine National Park, Tierra Atacama (pictured) in the country’s northern desert and Tierra Chiloé on Chiloé Island. Following the acquisition, Baillie Lodges owns and operates 10 lodges across a range of sought-after destinations.
The new partnership follows a long history of collaboration between the Baillie Lodges team and Tierra Hotels founder Miguel Purcell. The Purcell family – which has developed and successfully operated Tierra Hotels since 2008 – will retain an ownership stake in the portfolio, and the three properties will keep the Tierra Hotels branding.
Natural fit
Purcell said: “We are delighted to work with the Baillie Lodges team. We both take a personal approach to hospitality, customising unique and enriching experiences for guests who are looking to explore the world in a meaningful, sustainable way.”
Baillie Lodges executive chairman Michael Moret-Lalli added: “This partnership is a natural fit for our companies and teams, and we look forward to sharing these wonderful new properties and experiences with our guests. Both brands share a vision for delivering exceptional, immersive experiences, and I am thrilled for our teams to join forces and continue exploring new frontiers in hospitality and leisure as the world gets back to travelling.”
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