Brand overview: Moxy to add nearly 14,000 rooms worldwide [Infographic]
One of the most significant upcoming Moxy hotels: Moxy Central Tower Berlin
A look in the TOPHOTELPROJECTS construction database reveals that Marriott International’s Moxy brand will add 13,746 keys to its portfolio in the years ahead, with a strong focus on Europe.
Marriott International’s modern and funky Moxy brand will experience a real growth spurt in the coming years, our research team has discovered – no fewer than 76 projects with 13,746 keys are currently in the pipeline. We find out where these hotels will be opening and which ones are worth keeping an eye on.
Steady growth for the Moxy brand
In the last month of 2020, seven Moxy hotels with 1,266 keys are due to open their doors, and the good news is that all of them are already in the pre-opening phase.
Looking further ahead, 29 properties with 5,427 rooms will launch in 2021. Another 24 openings with 4,320 keys are on the books for 2022, whereas for 2023 and beyond, 16 projects with 2,733 rooms are being lined up.
Moxy prioritising growth in Europe
While other hotel brands are expanding most rapidly in Asia right now, Moxy has put its main focus firmly on Europe. 44 new hotels will open here in the coming years, adding 7,937 keys to the continent’s hospitality offering.
North America follows in a distant second place with 16 upcoming launches and 2,553 additional rooms. This puts it just in front of APAC (12 hotels, 2,492 keys) and some distance ahead of South America (four properties, 765 rooms).
In terms of Moxy’s key growth markets on a country-by-country basis, incidentally, European countries are well-represented in the top five.
Germany leads the list with 18 openings and 3,330 rooms, just pipping the US (15 properties, 2,433 keys) to pole position. Eight ongoing projects with 1,564 keys put the UK in third, ahead of Poland where six Moxys with 949 rooms are on the horizon. China completes the top five with five hotels and 1,000 keys in the pipeline.
New Moxy hotels you should know about
In early 2022, Moxy plans to open a 455-key property in downtown Berlin; Moxy Central Tower Berlin will occupy the lower ten floors of the building it shares with a new Residence Inn property. UBM Development and CESA Investment are partnering on this project as developers, while Studio Aisslinger is handling the design. Together, they will work to bring Moxy’s signature style to life in a city known for its love of a unique look.
Elsewhere, and just across from the Los Angeles Convention Center, the 410-room Moxy Hotel FIG + PICO will open in late 2021. It’ll be part of a 1,162-room development spread over two towers, which will also house an AC Hotel and a Hilton Garden Inn. Lightstone Group, the developer, is planning to create expansive retail spaces on the ground floor too.
Also in California, Oakland Moxy Hotel will be one of the first new hotel developments in the city’s downtown area in many years. Set to open in early 2021, the 173-key hotel is expected to help the community in a number of ways besides merely creating a few new hospitality jobs – for example, it plans to source food and drink from the neighbourhood and acquire local art for its lobby area. As result, this eye-catching project by Graves Hospitality should make a meaningful contribution to one of Oakland’s most vibrant areas.
Lastly, Vastint Hospitality will develop a 214-key Moxy hotel close to Bristol’s new shopping centre. The site lies at the edge of the city centre with good connections to Bristol Airport. On the ground floor, a vast public space will be home to a public reception, a communications area, and conference and retail spaces. The scheme has been pencilled in to launch in Q1 2021.
Many TOPHOTELNEWS articles draw on exclusive information from the TOPHOTELPROJECTS construction database. This subscription-based product includes details of thousands of hotel projects around the world, along with the key decision-makers behind them. Please note, our data may differ from records held by other organisations. Generally, the database focuses on four- and five-star schemes of significant scale; tracks projects in either the vision, pre-planning, planning, under-construction, pre-opening or newly opened phase; and covers newbuilds, extensions, refurbishments and conversions.
ABOUT THE BRAND
An Ikea affiliate has teamed up with Marriott International to develop a chain of hotels in the same affordable, compact and stylish vein as the furniture store.
