The French hospitality giant has expanded its partnership with Boutique Corporation Public Company with the signing of a 143-room scheme in northern Thailand.
A new Ibis property will soon be created in Chiang Mai, one of South-East Asia’s most-visited tourism destinations.
Ibis to enter Chiang Mai
On opening in mid-2023, the newly signed Ibis Chiangmai Nimman Journeyhub will mark the prolific brand’s debut in the mountainous northern region of Thailand. The hotel franchise agreement represents an expansion of the pre-existing partnership between Accor and Boutique Corporation Public Company.
“Chiang Mai is a much sought-after destination for those travelling to the north, as it serves as a gateway to the vibrant ancient cultural sites, lush natural wonders, vibrant arts scene and dynamic restaurant and café offerings,” said Garth Simmons, CEO of Accor Southeast Asia, Japan and South Korea. “We are honoured to collaborate closely with Boutique Corporation once again to introduce Ibis Chiangmai Nimman Journeyhub, following the success of Novotel Chiang Mai Nimman Journeyhub.”
A reflection of the area
The new hotel will place guests within walking distance of Chiang Mai’s Nimman neighbourhood, home to popular coffeeshops, dining venues and live music bars, as well as the Old Town.
In this appealing setting, Ibis’ latest outpost will reflect its surroundings through modern design in a scheme featuring 143 guestrooms, a restaurant, a gym and a swimming pool. The property also aims to embody the brand’s approach to incorporating contemporary style, a vibrant social atmosphere and a passion for music.
“We are thrilled to further strengthen our partnership with Accor and extend our hospitality offerings in the vibrant northern city of Chiang Mai, Thailand,” said Prab Thakral, president and group CEO of Boutique Corporation Public Company.
Accor is now one of the largest international operators in Thailand, with a total of 88 hotels across 13 destinations, and 17 more projects in the pipeline. Ibis Chiangmai Nimman Journeyhub will become the brand’s 12th hotel in the country.
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