Victorian icon heads for restoration in London

UK-based property manager and developer Cadogan Estates has acquired Victorian property The Draycott Hotel in London with a view to rebranding the site.

Built in 1890, the hotel comprises three red-brick townhouses on Cadogan Gardens in the heart of the Chelsea district.

Sensitive restoration

The site will undergo a sensitive restoration before reopening as The Chelsea Townhouse, operated for Cadogan by Iconic Luxury Hotels.

Formerly owned by Draycott Holdings Ltd, and managed by Mantis Collection, the property currently has 35 bedrooms and suites, many overlooking a private garden square.

Transfer schedule

The existing owners and management team of the Draycott Hotel will continue to operate the property with their existing team until 5 January 2023, when its operation and staff will be transferred to Iconic Luxury Hotels.

JLL and DMH Stallard acted as advisors to the original owners of The Draycott Hotel, whilst Cripps advised Cadogan.

Finalising plans

Iconic Luxury Hotel’s executive director, Andrew Stembridge, said: “Iconic Luxury Hotels is delighted to be expanding its collection of Iconic properties. I am pleased to confirm that The Draycott Hotel will form an integral part of our trio of Chelsea townhouse properties. Plans are currently being finalised to refurbish the property and transform it into The Chelsea Townhouse.”

Following the completion of the acquisition by Cadogan, the owners thanked their team at The Draycott Hotel for their service, saying: “We are thrilled that this wonderful property and its team will become part of the Cadogan Estate, who will be drawing upon the operational expertise of Iconic Luxury Hotels. Our loyal guests and team members have much to look forward to in the years ahead.”

Neighbourhood integration

Hugh Seaborn, chief executive of Cadogan added: “We are delighted to bring this fine luxury hotel under our stewardship, as part of our strategy to ensure Chelsea has some of the world’s best places to stay that truly become part of the neighbourhood.

“It joins our existing hotel portfolio of The Cadogan Hotel, operated by Belmond, The Beaverbrook Town House and of course 11 Cadogan Gardens and Apartments, also operated by Iconic Luxury Hotels. We are extremely proud of these incredible properties which are rich in heritage and individual charm, appealing to both discerning visitors and locals alike.”

UK expansion

Cadogan also has an extension project underway at Beaverbrook Mickleham Village in Leatherhead, Surrey, UK, with a completion date of Q3 2023. Dower House, an individual house within the estate, is being transformed into an exclusive experience with its own pool, butler, chef and housekeeper. Plus a building previously occupied by Beaverbrook employees has now been vacated and is being transformed into additional rooms to make a total of 21 keys.

The firm is additionally converting a previous retail and residential block in central London into 1 Sloane Gardens Hotel by Q2 2023. This 30 key site will feature a rooftop restaurant overlooking Sloane Square.