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Premier Inn takes over 13 hotels in top locations around Germany [Infographic]

by | 26 Mar 2020 | Chains

Premier Inn considerably grows its footprint in Germany.

Premier Inn’s acquisition of 13 new hotels add 2,142 rooms to the group’s German portfolio. 

It’s official: As of now, Premier Inn will operate 13 additional hotels around Germany.

We find out how the group grew so quickly and what’s next for them.

Expanding the Premier Inn portfolio

In early 2018, Whitbread, Premier Inn’s LSE-listed parent company, announced the acquisition of the portfolio of 19 German hotels from Foremost Hospitality GmbH & Co.KG.

The purchase originally comprised 13 leased hotels in operation with around 2,140 rooms, as well as six properties in planning or under construction with around 970 rooms.

Following this, Premier Inn is now ready to welcome all these new properties to its brand. Negotiations are currently ongoing as to when the six projects will go into operation as Premier Inn Hotels.

Building a presence in Germany’s top markets

After a gradual renovation phase during which the acquired properties will gradually be updated to premium economy standards, Premier Inn will soon be represented in the top cities of Berlin, Dresden, Düsseldorf, Essen, Frankfurt, Freiburg, Hamburg, Heidelberg, Cologne, Munich and Nuremberg with premium economy hotels.

By the end of this year, the British hotel brand will have at least 20 premium economy hotels in operation in Germany.

“The handover of the hotels marks a real milestone for us,” said Inge Van Ooteghem, Chief Operating Officer (COO) Premier Inn Germany.

“It is wonderful to increase the presence of Premier Inn in the German market so significantly, and we are doing everything we can to bring these cities a new favourite hotel.”

The brand is geared towards leisure and business travellers as well as families who want a high level of sleeping comfort and appreciate excellent value for money.

Growing the Premier Inn family

With the commissioning of the new Premier Inn Hotels, the company gains hundreds of employees.

“We are happy to take on all employees and to shape the future of Premier Inn in Germany with them,” said Natalie Busch, Managing Director Human Resources.

“It is very important to us that our new employees feel comfortable with us in the long term. We really appreciate their work, and we want to show them that – with our benefits, among other things, which in many cases are above what is required by law.”

According to our TOPHOTELCONSTRUCTION online database, there are 342 upcoming hotel projects in the pipeline in Germany:

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