prizeotel Prenzlauer Berg – a hip hotel for a hip neighbourhood. (Picture: Zar Real Estate Holding GmbH)
As part of its ambitious expansion plans, prizeotel will soon launch its first property in Germany’s capital and is already eyeing new projects around Europe.
In the coming years, prizeotel wants to keep expanding its portfolio across Europe. The brand’s newest project is a new design hotel planned for 2021 in Berlin’s trendy Prenzlauer Berg district.
We’ll take a closer look at the new property and the rapidly growing brand.
Prizeotel Berlin Prenzlauer Berg
Like the brand’s other hotels, the new prizeotel in Berlin will wow guests with state-of-the-art amenities, innovative technology and extravagant design.
Conceived of by star designer Karim Rashid, the 284 rooms will welcome guests from 2021 and offer contemporary comfort and individuality.
Set in the middle of Prenzlauer Berg, one of the city’s most popular and trendy districts, the new hotel is in a prime location. From here, guests can reach the lively city centre as well as the capital’s extensive leisure and cultural offerings in no time.
Prizeotel – a brand with ambitious goals
The new prizeotel in Berlin will join the already successful properties in Hamburg, Hanover and Bremen.
16 further projects are currently in different stages of development and will further grow the prizeotel portfolio in Germany, Austria, Belgium and Switzerland.
“Ten and a half years after opening the first hotel, investors are entrusting prizeotel with properties worth well over half a billion euros,” says Marco Nussbaum, founder and CEO of prizeotel, proudly.
By 2022, all hotel projects currently in the pipeline are to be completed. “With the 20 hotels we will soon be operating, we are estimated to generate over € 100 million in revenue and plan on using this income to consistently drive the brand’s expansion,” Mr Nussbaum added.
“This creates the base for our planned large-scale expansion at the international level. Negotiations are currently underway for projects in Copenhagen, London and Warsaw. Our goal is to create a presence in the core markets of Europe,” explains Managing Director Connor Ryterski, who was responsible for contract negotiations for the Berlin project.
According to the TOPHOTELCONSTRUCTION online database, Germany is looking forward to add more than 360 new hotels to its portfolio:
Prizeotel is a modern economy hotel brand with a cool and high design hotel concept, affordable to all.
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