Marriott International’s growth strategy includes plans to enter five new markets—Cape Verde, Côte d’Ivoire, the Democratic Republic of Congo, Madagascar, and Mauritania. This expansion will build on its existing presence in Africa, which currently includes nearly 150 properties and 26,000 rooms across 20 countries and 22 brands.
The expansion spans luxury, premium, and select-service segments, with a major push from brands like Protea Hotels by Marriott and Four Points by Sheraton. Demand for unique, high-quality stays continues to drive growth, especially in markets like Tanzania, Egypt, Morocco, Kenya, and Nigeria—which together account for over half of the openings planned in the next two years.
Regional highlights: From safari camps to seaside resorts
- North and East Africa | These regions make up 60% of Marriott’s upcoming projects. Egypt will welcome the first Aloft Hotels in Africa, and Morocco will see the debut of AC Hotels by Marriott in Casablanca. Meanwhile, East Africa is turning into Marriott’s adventure hub, with six safari lodges on the way, including The Ritz-Carlton Masai Mara and Mapito Safari Camp in Tanzania.
- West Africa | Nigeria leads the charge with six new properties expected, including the country’s first Courtyard by Marriott. The brand is also entering new markets like Cape Verde, Côte d’Ivoire, and Mauritania.
- Southern and Central Africa | South Africa remains Marriott’s largest market on the continent, with upcoming Autograph Collection hotels in Cape Town and Kruger National Park. First-time entries into the Democratic Republic of Congo, Madagascar, and Cameroon are also part of the pipeline.
Jerome Briet, Chief Development Officer, Europe, Middle East, and Africa, Marriott International, stated, “We are witnessing a transformation of Africa’s tourism sector, driven by visionary government agendas, substantial infrastructure development, enhanced regional and international connectivity, and diversified travel experiences, all of which are laying the foundation for a thriving hospitality sector.”
