Middle Eight Covent Garden hotel brings “luxury with purpose” to London

by | 14 Feb 2020 | Design

Stunning design is perfectly married with comfort and purpose at the new Middle Eight hotel in Covent Garden.

Middle Eight in Covent Garden is London’s newest luxury lifestyle hotel and aims to inspire guests with a new approach to lifestyle hospitality.

Shiva Hotels’ Middle Eight brand is making its debut in London with a luxurious property in the historic Covent Garden area.

The property is full of dramatic spaces and decadent touches. We take a look inside this captivating new offering in the heart of London.

Middle Eight to open in May

Shiva Hotels’ owner Rishi Sachdev will bring his Middle Eight brand to London’s Covent Garden this May.

The property, which is intended to be a “purposeful” lifestyle hotel, is a distillation of all the facets Sachdev thinks one of his hotels should embody.

The 180-key property will also boast 12 suites on Great Queen Street and will push the boundaries of the established luxury lifestyle experience.

Guests will be able to take full advantage of the exquisite F&B options available on-site or head out to take in the sights and sounds of one of London’s most exciting and historic areas, which itself is full of eating, drinking and dining options.

Luxury lifestyle as part of the city

Middle Eight’s offering is definitely driven by purpose, and endeavours to offer guests a slice of what London is like to live, rather than stay, in.

The Middle Eight Hotel will blend right into its surroundings, and The Balcony, Middle Eight’s bar, will allow guests to mingle with locals and look out over the hustle and bustle below.

This property will also boast spaces for dancing the night away to DJs playing some of the coolest beats around, while those looking for something a little less hectic can head to QT, the hotel’s chill zone where low-key performances and screenings will take place.

Decadence by design

Guests will be treated to the utmost in contemporary luxury as soon as they set foot inside the Middle Eight hotel.

Unfussy and not at all stuffy, the lobby and reception area exude class and style, with a double-height atrium that is clad in an undulating gold skin from the floor to the ceiling.

A shiny marble floor leads guests deeper into the hotel, where they will discover a calm outdoor oasis finished in natural materials or guest rooms executed in luscious fabrics that are cosy and comfortable.

Owner Rishi Sachdev says, “At Middle Eight, we will choose to do things not because they are easy, nor because it’s what everybody does. We will choose to do them because they represent our collective vision of what’s right.”

“We will inspire guests, teams, communities and partners to believe in and share our world view. We will challenge our competitors by disrupting the status quo and by offering our guests a genuinely new option: a conscious choice to experience luxury with purpose,” he explains.

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